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Superpremiumisation

Shopper Behaviour, Shopper Experiences, Shopper Magazine, Shopper Vol 8, Shopping Trends

Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis

The Shopping Experience: What makes and breaks it for the modern customer

Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

Shop with Me, and learn how to influence your customers

Shopper Behaviour, Shopper Vol 10

Curiosity. It’s what separates great marketers, entrepreneurs and business leaders apart from mediocrity. Curious business minds are centred on what their customers really want, what they feel, and what the quality of their experience is really like. Warts and all. They want to know because in today’s world of hyper-competitive markets, over-supply, easy substitution, and

The Great Kiwi Summer Holiday Myth

FMCG Articles, Shopper Behaviour, Shopper Experiences

We’re starting to have those conversations again. You know, the “What are you up to for the summer break?” type. The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the

The Traps Facing B2B Content Marketing (And How to Avoid Them)

FMCG Articles, Shopper Behaviour, Shopper Experiences

Marketing is easy. What’s not easy? Producing good marketing. Specifically, good content marketing. As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through

Are You Taking Care of Your Shopper’s Unmet Needs?

FMCG Articles, Shopper Behaviour, Shopper Experiences

Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But, the gloomy reality is, the realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs,

Deep in the Heart of Shopper Demand

Shopper Behaviour, Shopper Experiences, Shopper Vol 6

Uncover what really drives demand for your shoppers.

I Heard it On The Grapevine… (Energi’s Top Podcast Picks)

Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

B2B Marketing Conference_Email Header_600x300px

What Marketers Can Learn From NZ’s Biggest B2B Conference of 2021

Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

3 Key Takeaways From the Digital Day Out 2021

Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

Displeased,Customer,Doing,A,Thumbs,Down,Review,On,Shopping,Experience.

How Deep in Experience Debt is Your Business?

Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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The Secret Formula for Satisfaction

Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

How Service Design Can Delight Customer Experience

Shopper Experiences, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

Which brands are creating winning customer experiences in 2021?

Shopper Experiences, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

Digital Day Out 2020 Takeaways

Shopper Behaviour

Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one of the must-attend digital marketing conferences in Australasia. As the company’s largest annual conference, it reels in an audience of New Zealand’s leading marketing professionals all gathering for the opportunity to gain insights into

Our Top 8 Must Reads for #BookLoversDay!

Shopper Behaviour

At Energi, we believe books are one of the most powerful forms of escapism. They have the ability to change lives, inspire fresh ideas and take you to another time, place or culture. In honour of #BookLoversDay, we’re setting aside our smartphones and are celebrating this literary-loving date with a few of our agency’s favourite

The world on leadership in a time of crisis

Shopper Behaviour, Shopper Vol 10

As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we learn to cope with this ghastly virus. I hope so because in a few short week’s lives have been lost, radical change has overwhelmed everyday life, most businesses are being challenged, and entire industries

Marketing hits and misses in the time of a pandemic

Shopper Behaviour, Shopper Vol 10

Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic upheaval as never seen before. The global lockdown has brands scrambling to respond to their new realities, reworking their marketing while navigating the fine line between being helpful vs exploiting the situation Your email

Will COVID-19 speed our payment systems to digitalisation?

Shopper Behaviour, Shopper Technology, Shopper Vol 10

All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend – cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to

Marketing in the world of COVID-19

Shopper Behaviour, Shopper Vol 10

From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how marketers can deliver successful campaigns in a climate of uncertainty. Ritson reflected back on brands that delivered in similarly disruptive circumstances, alongside those that didn’t – providing viewers practical insights and applications to prevail

I’d like same, same, different please

FMCG Articles, Shopper Experiences, Shopper Technology

For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping. Our relationship with our supermarket

Shopper Vol 9

Shopper Magazine

Retail apocalypse or rebirth?

Shopper Behaviour, Shopper Experiences, Shopper Vol 9, Shopping Trends

Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”. Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing

Festival fever

Culture, Shopper Behaviour, Shopper Experiences, Shopper Vol 9

The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one long day. Epic. But why? What is it that makes festivals so appealing? Festivals have been a part of our human experience for countless generations. Nevus has been celebrated for 5,000 years and signifies

SXSW 2019

Shopper Experiences, Shopper Vol 9, Shopping Trends

Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on up-and-coming innovative tech and festivals that celebrate the convergence of the interactive, film, and music. Emerging trends that can impact your Shopper Marketing Strategy: 1. Retro Trust The world is rediscovering it’s love for

Shopping of today meets the future

Shopper Experiences, Shopper Technology, Shopper Vol 9

Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience. Thanks to the wonderful powers of technology, the way we interact not only online but in-store has been forever changed. We have found a few examples where this couldn’t be any truer. In each instance,

Back to the start with influence

Shopper Behaviour, Shopper Vol 9, Shopping Trends

Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. An industry that is on the upward tick regardless of minor setbacks, has been predicted to be worth $10 billion by 2020. So, what does this mean for the future of physical stores, are

Retrofuturism

Shopper Behaviour, Shopper Experiences, Shopper Vol 9, Shopping Trends

Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea

A pitch from the past

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 9, Shopping Trends

In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning.

Love my supermarket : Hate my supermarket

FMCG Articles, Shopper Experiences, Shopper Technology, Shopping Trends

When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online

What business are you in?

FMCG Articles, Shopper Behaviour, Shopper Experiences

This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what they do. They’ll say they’re in banking, or they make cleaning products or flooring, or they make frozen desserts. No doubt you have your equivalent answer. There is nothing inherently wrong about describing your

Waiting for Aldi

FMCG Articles, Shopper Experiences, Shopping Trends

Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise of ANZ National Bank by looking more and more like a steady transition to one monolithic trans-Tasman Woolworths brand. The company name has changed, the brand logo is ready to go, and there is

Foodstagramming

Culture, FMCG Articles, Shopper Behaviour, Shopper Experiences

From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I

Shopper Vol 8

Shopper Magazine

Cashier-less payments

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the

Your guide to Gen Z

Shopper Behaviour, Shopper Magazine, Shopper Vol 8

The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z. Who is Gen Z? Now, all 22 or younger they consist of a

Black Friday 2018

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!

Will Blockchain Revolutionize Retail?

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though

Singles’ Day 2018

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8

Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single,

The year of Voice

Shopper Behaviour, Shopper Experiences, Shopper Magazine, Shopper Technology, Shopper Vol 8

According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging

Sensible food shopping at cheap prices

FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that

Are we losing our bargains?

FMCG Articles, Shopper Behaviour, Shopping Trends

A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on groceries was going on items which are on sale or promotion.” What’s more, we are internationally way ahead of the curve, with Australians spending $4 out of $10 on promoted items, the British $3,

The right to… disconnect

Culture, Shopper Vol 7

The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as relationship problems, with many employees uncertain of when they can switch off. Employees are more and more connected during hours outside of the office and the boundary between professional and personal life has become

Accidentally becoming a category expert

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 7

Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do?

Same – same but different

Culture, Shopper Experiences, Shopper Vol 7

Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways to submerge myself into this ‘whole new world’. Subscribing to anything and everything `New Zealand’ was my go-to. I mean I literally had to start all over again. This took form in many ways,

Always inspired

Culture, Shopper Vol 7

Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost never sleeps. It’s a world that you create, feed and nurture. Be it your following on Instagram, your YouTube subscriptions or daily newsletters you sign up for. “Solitude is at its greatest premium. As

Chatbot? Chatwhat?

Shopper Behaviour, Shopper Technology, Shopper Vol 7

Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is

Gen Z – The digital consumer monsters!

Shopper Behaviour, Shopper Technology, Shopper Vol 7, Shopping Trends

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first

Always on database

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 7

Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently… “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to

Shopper Vol 7

Shopper Magazine

Pricing, for what it’s worth

FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief

Groceraunts are go

FMCG Articles, Shopper Experiences, Shopping Trends

I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than fresh dough. It’s definitely crispier, tastier and more ‘pizzarey’. I can’t speak for 3-day old, but 2-day is the bomb according to Tony, my pizza coach at Italian grocery specialist La Bella Italia. This

Shopper Vol 6

Shopper Magazine

The interactive art of Storytelling

Culture, Shopper Experiences, Shopper Technology, Shopper Vol 6

Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What

What the hell is Blockchain

Shopper Technology, Shopper Vol 6

… and why should I care? There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is

Facebook makes more… C-C-C-Changes

Culture, Shopper Experiences, Shopper Technology, Shopper Vol 6

Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this year, rolling out a series of changes in how it presents and serves up content. Posts by friends and family are now placing higher in our news feed, resulting in fewer posts from the

Personalising shopper experience

Culture, Shopper Experiences, Shopper Technology, Shopper Vol 6, Shopping Trends

In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in

Positive Brand Wins

Culture, Shopper Vol 6, Shopping Trends

For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being tweaked requiring companies to spend more money to maintain their already tenuous place on consumers’ news feeds. Likewise, bidding wars for Google Ad Words can see marketing budgets blown long before they were scheduled.

Creating the ultimate scroll-stopper

Shopper Experiences, Shopper Technology, Shopper Vol 6

We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I, like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself

Unsightly Packaging

FMCG Articles, Shopper Behaviour, Shopper Experiences

I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never quick and always full of delight. I’m one of those people that gets lost in the aisles. I double-back. I triple-back. I rarely buy on price, although sometimes I do when I feel the

Rise of the DIFM christmas

FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising. ‘Santas’ are the segment that see Christmas as a favourite time and a challenge

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