Shopper Vol 8
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis Road for $5.20. 2 litres of Tip Top ice cream will cost you $6.95, while…
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail channels…
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z. Who is Gen Z? Now, all 22 or younger they consist of a mix of students and youngsters entering their first jobs and represent one-third of the world’s…
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! https://vimeo.com/303612231 Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory and…
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single, a day that quickly took its place in the wider Chinese society which then took…
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going to…
Shopper Vol 8 | Energi Advertising