Shopper Behaviour
As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we learn to cope with this ghastly virus. I hope so because in a few short week’s lives have been lost, radical change has overwhelmed everyday life, most businesses are being challenged, and entire industries have been completely frozen. In times like these leaders really need to step up …
Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic upheaval as never seen before. The global lockdown has brands scrambling to respond to their new realities, reworking their marketing while navigating the fine line between being helpful vs exploiting the situation Your email inboxes have most probably been bombarded through the last couple of weeks with updates …
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend – cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to a potential threat to our health. When going about our daily routine, many of …
From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how marketers can deliver successful campaigns in a climate of uncertainty. Ritson reflected back on brands that delivered in similarly disruptive circumstances, alongside those that didn’t – providing viewers practical insights and applications to prevail and even discover opportunities to positively impact businesses of all sizes in the heat …
In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to for the summer break?” The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the dog, get out in the boat if you like …
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. The realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs, or even saturated needs in a flood of over-supply. Do we need another coconut water? Another premium milk? …
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”. Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing for bankruptcy and closing roughly 140 Sears and Kmart stores. So, what does this …
The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one long day. Epic. But why? What is it that makes festivals so appealing? Festivals have been a part of our human experience for countless generations. Nevus has been celebrated for 5,000 years and signifies the day Noah returned to the land. In Turkey, it is marked by people …
Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. An industry that is on the upward tick regardless of minor setbacks, has been predicted to be worth $10 billion by 2020. So, what does this mean for the future of physical stores, are they doomed to follow the same fate? Amazon.com is quick to be blamed for …
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea that technology has the power to either empower or alienate. Technological advancements bring the …
