Shopper Behaviour
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis Road for $5.20. 2 litres of Tip Top ice cream will cost you $6.95, while…
Curiosity. It’s what separates great marketers, entrepreneurs and business leaders apart from mediocrity. Curious business minds are centred on what their customers really want, what they feel, and what the quality of their experience is really like. Warts and all. They want to know because in today’s world of hyper-competitive markets, over-supply, easy substitution, and constant disruption, you have to be on your game and true to what shoppers want…
We're starting to have those conversations again. You know, the “What are you up to for the summer break?” type. The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the dog, get out in the boat if you like that sort of thing, paddleboards, ride…
You wouldn’t go for a job interview if your values or skills didn’t align with the business and the same goes with getting your product in-store. The same homework and preparation you do for a job interview, should be the kind of homework and preparation you do before you try to get your product stocked in retail. So, think about the things you need to satisfy and treat your venture…
It’s a hugely exciting time to be in Shopper Marketing. This fast-growing industry is constantly evolving with a steady flow of innovation. So, when Shopify released their latest report on the ‘Future of Retail in New Zealand’ we thought it was a great time to pause, reflect and plan for the future. Wherever you might currently sit on this shopper learning curve, we hope our thoughts help to spike your brand’s…
Marketing is easy. What’s not easy? Producing good marketing. Specifically, good content marketing. As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through a lot of un-targeted and unnecessary chatter. Often, creating roadblocks in the buyer journey. The rise…
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But, the gloomy reality is, the realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs, or even saturated needs in a flood of over-supply. Do we need another coconut water?…
Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one of the must-attend digital marketing conferences in Australasia. As the company’s largest annual conference, it reels in an audience of New Zealand’s leading marketing professionals all gathering for the opportunity to gain insights into the hottest topics surrounding digital marketing. The #DDO2020 set Auckland’s Eden Park alive, featuring an…
At Energi, we believe books are one of the most powerful forms of escapism. They have the ability to change lives, inspire fresh ideas and take you to another time, place or culture. In honour of #BookLoversDay, we’re setting aside our smartphones and are celebrating this literary-loving date with a few of our agency’s favourite reads. From industry classics, to contemporary design works, to life-long favourites; our list includes a book…
Shopper Behaviour | Energi Advertising