CONTACT INFORMATION
Level 1, Tasman Building
16-22 Anzac Ave
09 300 4666
LATEST TWEETS
avatar-twitter
goodenergi
INSTAGRAM FEED
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
logo-energi
logo-mobile-energi

Shopper Behaviour

All the posts published
WorldLeadership1

As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we learn to cope with this ghastly virus. I hope so because in a few short week’s lives have been lost, radical change has overwhelmed everyday life, most businesses are being challenged, and entire industries have been completely frozen. In times like these leaders really need to step up …

Read More →
CovidOverload

Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic upheaval as never seen before. The global lockdown has brands scrambling to respond to their new realities, reworking their marketing while navigating the fine line between being helpful vs exploiting the situation Your email inboxes have most probably been bombarded through the last couple of weeks with updates …

Read More →
CovidPayment

All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend – cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to a potential threat to our health. When going about our daily routine, many of …

Read More →
MarkRitson

From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how marketers can deliver successful campaigns in a climate of uncertainty. Ritson reflected back on brands that delivered in similarly disruptive circumstances, alongside those that didn’t – providing viewers practical insights and applications to prevail and even discover opportunities to positively impact businesses of all sizes in the heat …

Read More →
Staycation

In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to for the summer break?” The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the dog, get out in the boat if you like …

Read More →
UnmetNeeds

Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. The realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs, or even saturated needs in a flood of over-supply. Do we need another coconut water? Another premium milk? …

Read More →
ShoppingMall1

Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”.  Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing for bankruptcy and closing roughly 140 Sears and Kmart stores. So, what does this …

Read More →
Homegrown

The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one long day. Epic. But why? What is it that makes festivals so appealing? Festivals have been a part of our human experience for countless generations. Nevus has been celebrated for 5,000 years and signifies the day Noah returned to the land. In Turkey, it is marked by people …

Read More →
Influencers

Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. An industry that is on the upward tick regardless of minor setbacks, has been predicted to be worth $10 billion by 2020.  So, what does this mean for the future of physical stores, are they doomed to follow the same fate? Amazon.com is quick to be blamed for …

Read More →
Retrofuturism

Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea that technology has the power to either empower or alienate. Technological advancements bring the …

Read More →
Pichfrompast

In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the …

Read More →
WhatBusinessAreYouIn

This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what they do. They’ll say they’re in banking, or they make cleaning products or flooring, or they make frozen desserts. No doubt you have your equivalent answer. There is nothing inherently wrong about describing your business in this way. But there is a better way. You see, looking at …

Read More →
Foodstagramming

From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I still glow a bit under a certain light. Pure Delish But she did also …

Read More →
ScanAI

Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail …

Read More →
GenZ

The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z. Who is Gen Z? Now, all 22 or younger they consist of a mix of students and youngsters entering their first jobs and represent one-third of the …

Read More →
BlackFriday

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.

Blockchain

Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory …

Read More →
Singlesday

Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single, a day that quickly took its place in the wider Chinese society which then …

Read More →
Superpremium

Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.35, or a litre of Lewis Road for $6.00. 2 litres of Tip Top ice cream will cost you $7.50, …

Read More →
YearOfTheVoice

According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going …

Read More →
Sensory

Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that encourage us to buy more. Why do they work? It seems that our brains …

Read More →
Bargins

A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on groceries was going on items which are on sale or promotion.” What’s more, we are internationally way ahead of the curve, with Australians spending $4 out of $10 on promoted items, the British $3, Germans $2 and the French just $1.80. This tallies with our traditional love of …

Read More →
NewMum

Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do? How am I going to do this? Can I do this? These are but …

Read More →
AIANZ

Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is poised to reach $1.23 billion by 2025 with an annual growth rate of 24.3%.  …

Read More →
GenZConsume

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first smartphone until my 20’s.  However, Gen Zers have never known a world without smartphones, …

Read More →
AlwaysOn

Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently…  “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to a friend or colleague?” I’ve been given “All these exclusive Akl travel offers”, even …

Read More →
pricing

I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief about pricing, thanks to the economist in us all, assumes that price is a …

Read More →
HeartofDemand

Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate to some advertisements and not to others. As an expert who has spent his career studying humans as an animal species, he put forward the insight that there is a set of seven deep, ancient, underlying drivers that shape our lives. These are core ingredients that we continually …

Read More →
Cans

I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never quick and always full of delight. I’m one of those people that gets lost in the aisles. I double-back. I triple-back. I rarely buy on price, although sometimes I do when I feel the need for a bargain. I love trying new things. I’m a sucker for tasty …

Read More →
Deliver

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising. ‘Santas’ are the segment that see Christmas as a favourite time and a challenge to outdo last year’s festivities. ‘Grinches’ just want it to all go away. And …

Read More →
Shopper Behaviour | Energi Advertising