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16-22 Anzac Ave
09 300 4666
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INSTAGRAM FEED
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯

Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀

#print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 
#Repost @pedrosbluff
• • • • • •
A proud moment as our mini money pouch enters the Te Papa Museum collection this month.

Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients.

This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals.

The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand.

The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city.

Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round.

At times like this, we love having a bit of greenery in our homes 🌿 🌸

#KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
  • Energi is proud to be a sponsor of Mark Ritson’s Work From Home Marketing Bootcamp in association with the @marketing_assoc. Mark as most of you will know is recognised as a global superstar in marketing and his Mini MBA has been a worldwide success.

Launching on Monday 20th April, this 12-week live-stream programme will explore marketing topics, with a focus on how to apply them in the challenging time of COVID-19 and beyond.

Interested? Sign up at the link in our bio. 
#WFH #Marketing #Bootcamp #NewZealand
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WE CREATE
DEMAND FOR YOU

If your business is in consumer goods, or household durables, or professional services, or any other field that requires selling to people, we can help you…

Work out how you can grow your business
– with strategy and problem-solving for brands, customers, products and channels

Stand out from your competitors
– with brand positioning and identity, creative concepts, communications, packaging design and retail merchandising, and web design

Attract, connect with and convert customers
– with activations, promotions, advertising, digital marketing, e-commerce, customer engagement and social media programmes

Cultivate long-term customer value
– with customer experience design

We have developed a set of tools that help us design demand-generation programmes:

DemandScope™
is a strategic framework that helps us design the right demand-building programme for the challenge at hand.

BrandScope™
provides a way of defining the core exchange of value that a brand can offer customers.

SocialScope™
is a tool that aligns the strategic goals of a social media programme with competitive performance analysis.

SHOPPER MAGAZINE

Shopper was born of the desire to source and share content that is worthy of your time spent reading. Shopper is another step towards the team at Energi delivering our brand promise to Energise Business. Seeking out, sifting through and bringing to you shopper marketing content that may just provide an insight that creates a spark that matters to you and in 10-15-20 years down the track that insight could become part of your history with Energi.

Shopper is now availble as part of our digital blog for easy reading across mutliple platforms.
Click here now or feel free to see view our original PDF versions below.

DEMANDSCOPE™

DemandScope™ is strategic framework that helps us create demand-building programmes for clients. It explores each of the factors that contribute to demand in a holistic way.

From this we identify insights that:

  • Create competitive advantages
  • Find ways to be more visible and punch above your weight in the category
  • Find ways to be more desirable and relevant to customers
  • Better understand and influence customer behaviour

DemandScope™ has been used successfully to address many different business challenges.

An integrated social media strategy to stimulate and drive painting projects.

How to grow in a super-competitive category

DemandScope was used as a framework to develop promotional concepts.

To identify how to gain a competitive advantage.

To identify how to overcome challenges and gain the competitive edge.

How to gain traction in the grocery channel

A tactical promotion to raise salience and drive
purchases.

To define the next
level of competitiveness.

To explore the feasibility of a new business
venture

A detailed analysis of Christmas 2016: New Zealand’s biggest ever shopping event.

MEET THE TEAM

  • Louise Bentley

    louise.bentley@energi.co.nz

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    Louise Bentley
    Managing Director
  • Lew Bentley

    lew.bentley@energi.co.nz>

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    Lew Bentley
    Head of Strategy
  • Paul Bayley

    paul.bayley@energi.co.nz

    Image Not Found On Media Library
    Paul Bayley
    Creative Director
Energi Advertising | We create demand for you