Level 1, Tasman Building
16-22 Anzac Ave
09 300 4666
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.
  • While Team Energi has been busy WFH, the Energi Brewery has been quietly cooking way some golden goodness. The latest batch of Energi Drops presents ‘Antidote’, a premium lager filled to the brim with some hoppy goodness. Hints of citrus and passion fruit make the transition into Level 2 so much easier. 🍻

Come by for a taste and a conversation every Thursday from 4pm onwards at Energi 4zzzz’s (while stocks last 😉). #GoodEnergi #CraftBeer #Lager #Level2 #LockedDownNoMore
  • The lockdown period forced us to pivot one of our favourite campaigns, the Musashi Beat Your Best Challenge to evolve from a physical activation to one that challenged people right in their homes. 6 weeks and 8 short form inspirational workout videos later, it's safe to say the campaign was a success. 
High engagement and participation resulted in a wealth of User Generated Content for the brand. And guess what, product sampling was right at the heart of it, staying true to the core objective- get product into our shopper's homes! 
Musashi stepped in at a time of disruption, providing its audience with incentives and social motivation to stay on top of their fitness regimes. In celebrating the unique ways Kiwi's adapted to working out from their homes, the brand brought alive the passion in the category. 
Shoutout to the talented athlete, two -time King in the Ring Champion and Musashi Ambassador @carlosulberg for scripting and shooting each of the workout videos and adding value with his expert fitness advice. 
Check out all the videos by visiting @musashinutrition 
#Workout #Digital #Activation #Pivot #Inspire #Engagement #SocialMedia #Sampling #Marketing #covid19
  • Thank you @sachieskitchen. The team are very happy! 🤗welcome back level 2 shared lunch.


If your business is in consumer goods, or household durables, or professional services, or any other field that requires selling to people, we can help you…

Work out how you can grow your business
– with strategy and problem-solving for brands, customers, products and channels

Stand out from your competitors
– with brand positioning and identity, creative concepts, communications, packaging design and retail merchandising, and web design

Attract, connect with and convert customers
– with activations, promotions, advertising, digital marketing, e-commerce, customer engagement and social media programmes

Cultivate long-term customer value
– with customer experience design

We have developed a set of tools that help us design demand-generation programmes:

is a strategic framework that helps us design the right demand-building programme for the challenge at hand.

provides a way of defining the core exchange of value that a brand can offer customers.

is a tool that aligns the strategic goals of a social media programme with competitive performance analysis.


Shopper was born of the desire to source and share content that is worthy of your time spent reading. Shopper is another step towards the team at Energi delivering our brand promise to Energise Business. Seeking out, sifting through and bringing to you shopper marketing content that may just provide an insight that creates a spark that matters to you and in 10-15-20 years down the track that insight could become part of your history with Energi.

Shopper is now availble as part of our digital blog for easy reading across mutliple platforms.
Click here now or feel free to see view our original PDF versions below.


DemandScope™ is strategic framework that helps us create demand-building programmes for clients. It explores each of the factors that contribute to demand in a holistic way.

From this we identify insights that:

  • Create competitive advantages
  • Find ways to be more visible and punch above your weight in the category
  • Find ways to be more desirable and relevant to customers
  • Better understand and influence customer behaviour

DemandScope™ has been used successfully to address many different business challenges.

An integrated social media strategy to stimulate and drive painting projects.

How to grow in a super-competitive category

DemandScope was used as a framework to develop promotional concepts.

To identify how to gain a competitive advantage.

To identify how to overcome challenges and gain the competitive edge.

How to gain traction in the grocery channel

A tactical promotion to raise salience and drive

To define the next
level of competitiveness.

To explore the feasibility of a new business

A detailed analysis of Christmas 2016: New Zealand’s biggest ever shopping event.


  • Louise Bentley

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    Louise Bentley
    Managing Director
  • Lew Bentley>

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    Lew Bentley
    Head of Strategy
  • Paul Bayley

    Image Not Found On Media Library
    Paul Bayley
    Creative Director
Energi Advertising | We create demand for you