Level 1, Tasman Building
16-22 Anzac Ave
09 300 4666
Image Not Found On Media Library
  • Today we welcome a new member to the Energi team - India Ludbrook! Joining us as an Account Executive, India will be assisting Pen in ensuring top notch service to our clients. India is also bringing a wealth of experience to our social and digital marketing offerings. 
After completing a degree at The University of Otago, Indie has spent the past 3 years working on marketing projects across the world in the fin-tech arena. Whether through killer product offerings or engaging marketing strategies, she’s passionate in discovering what makes customers tick. Outside the office you’ll find her outdoors on a paddle board, playing tennis or walking with her dog, George!

  • Last evening our MD @rubygem3 attended a function at Government House. Hosted by the RT Hon Governor General Dame Patsy Reddy. An annual gathering on behalf of the global SheEO initiative of which there is a community of New Zealand Activators who donate $1100 per annum as an act of #radicalgenerosity. And provide time and resource to assist, support and champion the worthy recipients of interest free loans to scale their entrepreneurial start up businesses. “These businesses put forward their business case, they are scrutinized, voted for by their peers and 4 or 5 a year funded in order to create a path to success. All these efforts are for the greater good of the New Zealand economy.” says Louise Bentley. Why? Female lead businesses do not receive the same level of financial support by financial institutions globally and that is in line with New Zealand. So, we don’t complain or winge about that FACT SheEO ACT. YOU can too. Become an ACTivator.
  • The colour coordinated ladies of Energi. Sorry @shirley.lowe123 you might've missed the brief 😂

#GoodEnergi #agencylife
  • As per tradition the Energi workspace transforms itself during Chinese New Year! 🐀 
#chinesenewyear2020 #CNY #GoodEnergi


If your business is in consumer goods, or household durables, or professional services, or any other field that requires selling to people, we can help you…

Work out how you can grow your business
– with strategy and problem-solving for brands, customers, products and channels

Stand out from your competitors
– with brand positioning and identity, creative concepts, communications, packaging design and retail merchandising, and web design

Attract, connect with and convert customers
– with activations, promotions, advertising, digital marketing, e-commerce, customer engagement and social media programmes

Cultivate long-term customer value
– with customer experience design

We have developed a set of tools that help us design demand-generation programmes:

is a strategic framework that helps us design the right demand-building programme for the challenge at hand.

provides a way of defining the core exchange of value that a brand can offer customers.

is a tool that aligns the strategic goals of a social media programme with competitive performance analysis.


Shopper was born of the desire to source and share content that is worthy of your time spent reading. Shopper is another step towards the team at Energi delivering our brand promise to Energise Business. Seeking out, sifting through and bringing to you shopper marketing content that may just provide an insight that creates a spark that matters to you and in 10-15-20 years down the track that insight could become part of your history with Energi.

Shopper is now availble as part of our digital blog for easy reading across mutliple platforms.
Click here now or feel free to see view our original PDF versions below.


DemandScope™ is strategic framework that helps us create demand-building programmes for clients. It explores each of the factors that contribute to demand in a holistic way.

From this we identify insights that:

  • Create competitive advantages
  • Find ways to be more visible and punch above your weight in the category
  • Find ways to be more desirable and relevant to customers
  • Better understand and influence customer behaviour

DemandScope™ has been used successfully to address many different business challenges.

An integrated social media strategy to stimulate and drive painting projects.

How to grow in a super-competitive category

DemandScope was used as a framework to develop promotional concepts.

To identify how to gain a competitive advantage.

To identify how to overcome challenges and gain the competitive edge.

How to gain traction in the grocery channel

A tactical promotion to raise salience and drive

To define the next
level of competitiveness.

To explore the feasibility of a new business

A detailed analysis of Christmas 2016: New Zealand’s biggest ever shopping event.


  • Louise Bentley

    Image Not Found On Media Library
    Louise Bentley
    Managing Director
  • Lew Bentley>

    Image Not Found On Media Library
    Lew Bentley
    Head of Strategy
  • Paul Bayley

    Image Not Found On Media Library
    Paul Bayley
    Creative Director
Energi Advertising | We create demand for you