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WELCOME TO ENERGI'S BLOG
Please feel free to peruse our archives as you never know if an article once read and forgotten could help solve a problem you have on your plate right now.
It’s a hugely exciting time to be in Shopper Marketing. This fast-growing industry is constantly evolving with a steady flow of
Marketing is easy. What’s not easy? Producing good marketing. Specifically, good content marketing. As twenty-first century marketers, we celebrate the speed and agility
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But,
Uncover what really drives demand for your shoppers.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Just when you think you know and understand social media, another platform graces our smartphones and proves to us that there
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
![Shopper Article-1080×657 V2[2]](https://energi.co.nz/wp-content/uploads/2021/02/Shopper-Article-1080x657-V22-1-680x414.jpg)
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one
At Energi, we believe books are one of the most powerful forms of escapism. They have the ability to change lives,
As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we
Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old
From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how
In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the
The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one
Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience. Thanks
Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike.
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term
April 18, 2019
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In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they
This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise
From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food
December 14, 2018
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Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself
December 14, 2018
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Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!
December 14, 2018
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Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world.
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day
December 14, 2018
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Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is
December 14, 2018
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According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from
Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the
A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on
The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways
Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention.
I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they
I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than
Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining
… and why should I care? There’s a revolution bubbling under the surface that might just be as impactful as the
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block
I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never
For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out
LATEST POSTS
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November 12, 2021
The Retail Show Must Go On: Future-Proofing Your Brand in 2022
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November 2, 2021
The Traps Facing B2B Content Marketing (And How to Avoid Them)
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October 28, 2021
Are You Taking Care of Your Shopper’s Unmet Needs?
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October 22, 2021
Deep in the Heart of Shopper Demand
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