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Please feel free to peruse our archives as you never know if an article once read and forgotten could help solve a problem you have on your plate right now.
In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to …
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities, untapped potential, and. The …
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through …
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the …
The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one …
Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on …
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience. Thanks …
Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. …
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term …
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in …
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they …
This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what …
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise …
From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food …
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores …
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself …
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog …
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. …
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day …
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is …
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from …
Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the …
A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on …
The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as …
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation …
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways …
Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost …
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last …
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean …
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. …
I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they …
I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than …
Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining …
… and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet …
Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate …
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this …
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new …
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being …
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block …
I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never …
For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out …
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November 30, 2019
Energi November 2019 Newsletter
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October 31, 2019
Energi October 2019 Newsletter
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October 1, 2019
The great kiwi summer holiday myth
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September 30, 2019
Energi September 2019 Newsletter
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