WELCOME TO ENERGI'S BLOG
Please feel free to peruse our archives as you never know if an article once read and forgotten could help solve a problem you have on your plate right now.
Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one …
At Energi, we believe books are one of the most powerful forms of escapism. They have the ability to change lives, …
As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we …
Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic …
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old …
From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how …
In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to …
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. The …
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through …
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the …
The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one …
Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on …
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience. Thanks …
Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. …
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term …
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in …
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they …
This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what …
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise …
From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food …
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores …
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself …
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog …
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. …
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day …
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is …
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from …
Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the …
A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on …
The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as …
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation …
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways …
Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost …
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last …
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean …
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. …
I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they …
I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than …
Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining …
… and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet …
Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate …
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this …
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new …
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being …
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block …
I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never …
For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out …
-
November 2, 2020
Digital Day Out 2020 Takeaways
-
August 8, 2020
Our Top 8 Must Reads for #BookLoversDay!
-
April 21, 2020
The world on leadership in a time of crisis
-
April 21, 2020
Marketing hits and misses in the time of a pandemic
Copyright 2020 Energi Advertising Holdings Ltd