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16-22 Anzac Ave
09 300 4666
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  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.
  • While Team Energi has been busy WFH, the Energi Brewery has been quietly cooking way some golden goodness. The latest batch of Energi Drops presents ‘Antidote’, a premium lager filled to the brim with some hoppy goodness. Hints of citrus and passion fruit make the transition into Level 2 so much easier. 🍻

Come by for a taste and a conversation every Thursday from 4pm onwards at Energi 4zzzz’s (while stocks last 😉). #GoodEnergi #CraftBeer #Lager #Level2 #LockedDownNoMore
  • The lockdown period forced us to pivot one of our favourite campaigns, the Musashi Beat Your Best Challenge to evolve from a physical activation to one that challenged people right in their homes. 6 weeks and 8 short form inspirational workout videos later, it's safe to say the campaign was a success. 
High engagement and participation resulted in a wealth of User Generated Content for the brand. And guess what, product sampling was right at the heart of it, staying true to the core objective- get product into our shopper's homes! 
Musashi stepped in at a time of disruption, providing its audience with incentives and social motivation to stay on top of their fitness regimes. In celebrating the unique ways Kiwi's adapted to working out from their homes, the brand brought alive the passion in the category. 
Shoutout to the talented athlete, two -time King in the Ring Champion and Musashi Ambassador @carlosulberg for scripting and shooting each of the workout videos and adding value with his expert fitness advice. 
Check out all the videos by visiting @musashinutrition 
#Workout #Digital #Activation #Pivot #Inspire #Engagement #SocialMedia #Sampling #Marketing #covid19
  • Thank you @sachieskitchen. The team are very happy! 🤗welcome back level 2 shared lunch.
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WELCOME TO ENERGI'S BLOG

Please feel free to peruse our archives as you never know if an article once read and forgotten could help solve a problem you have on your plate right now.

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WorldLeadership1

As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we …

CovidOverload

Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic …

CovidPayment

All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old …

MarkRitson

From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how …

Staycation

In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to …

UnmetNeeds

Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. The …

SameSameDiff

For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through …

ShoppingMall1

Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the …

Homegrown

The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one …

SXSW

Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on …

StoreFuture

Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience.  Thanks …

Influencers

Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. …

Retrofuturism

Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term …

Pichfrompast

In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in …

LoveSuperMarkets

When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they …

WhatBusinessAreYouIn

This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what …

Aldi

Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise …

Foodstagramming

From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food …

ScanAI

Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores …

GenZ

The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself …

BlackFriday

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog …

Blockchain

Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. …

Singlesday

Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day …

Superpremium

Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is …

YearOfTheVoice

According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from …

Sensory

Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the …

Bargins

A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on …

BeachWork

The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as …

NewMum

Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation …

SameSame

Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways …

AlwaysInspired

Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost …

AIANZ

Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last …

GenZConsume

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean …

AlwaysOn

Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. …

pricing

I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they …

Groceraunts

I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than …

ARVR

Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining …

Blockchain

… and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet …

HeartofDemand

Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate …

FacebookChange

Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this …

AppPersonalise

In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new …

PositiveBrandWins

For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being …

Scrolling

We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block …

Cans

I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never …

Deliver

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out …

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