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  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯

Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀

#print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 
#Repost @pedrosbluff
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A proud moment as our mini money pouch enters the Te Papa Museum collection this month.

Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients.

This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals.

The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand.

The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city.

Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round.

At times like this, we love having a bit of greenery in our homes 🌿 🌸

#KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
  • Energi is proud to be a sponsor of Mark Ritson’s Work From Home Marketing Bootcamp in association with the @marketing_assoc. Mark as most of you will know is recognised as a global superstar in marketing and his Mini MBA has been a worldwide success.

Launching on Monday 20th April, this 12-week live-stream programme will explore marketing topics, with a focus on how to apply them in the challenging time of COVID-19 and beyond.

Interested? Sign up at the link in our bio. 
#WFH #Marketing #Bootcamp #NewZealand
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Kiwicare Gro-Sure

Caring for your houseplants just got easier.

Energi enabled Kiwicare to make Gro-Sure the leader of the houseplant category both in-store, across media and in search. Energi created an extensive program of activity across the whole shopper path to purchase.

Date:  February 12, 2019
Skills:  Brand Launch, Design, Packaging, PR, Social
Tags:  ,
Kiwicare Gro-Sure | Energi Advertising