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Paseo UltraSoft

Softness never looked so good.

Cottonsoft launched Ultrasoft as a high-value addition to their premium Paseo brand of toilet tissue, facial tissues and person wipes. Energi developed a comprehensive programme of above the line communication and in-store merchandising. This introduction has proved to be very successful in helping the Paseo brand increase awareness by 18% and sales doubled the targetted level of increase.

Date:  June 1, 2016
Skills:  Brand Strategy, BTL, Photography
Tags:  ,
Paseo UltraSoft | Energi Advertising