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  • At Energi we have been blessed with a two beautiful babies over the last year. Lovely Daniel to our Account Director Penelope and gorgeous Margot, Lou’s first grand child.
 
There’s nothing like the strength of a mother and for that we are grateful. Here’s wishing all the mothers out there the very best, hope you get pampered on this day because you deserve it and more!
 
#HappyMothersDay
  • May the force be with you this year. Onwards and upwards we go. 

#Maythe4th #StarWarsDay
  • Defining your business in a customer-centric way has significant benefits beyond just the optics.

#1 It makes you more empathetic and relevant to shoppers. Understanding how you fit into your customer’s world and what they need provides essential clues for how to make your products and services more desirable.

#2 It's also way better for differentiation and innovation. If you only define your business by your category or supply-centric perspective it is easy to be drawn into SKU match-racing and being stuck in ‘me-too’ category conventions.

Learn why you are missing out by thinking about your business solely from a category context and a supply-centric perspective at the link in our bio.

#CX #Strategy #ShopperMarketing #FMCG #Ecommerce #BrandStrategy #BrandPositioning
  • Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket! 

Here’s our take on why both supermarkets and a certain type of shopper are in love with highly-priced products appearing where reasonably priced staples have traditionally dominated.

Read the article at the link in our bio.

#FMCG #Retail #ShopperMarketing #Pricing #Drivers #ShopperBehaviour #Positioning
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Musashi Beat Your Best

Beat Your Best Challenge.

  • 18 x 2 hour activations at gyms across Auckland.
  • A physical challenge that involved a short, tough circuit.
  • The best timings of the week won Musashi product packs + lucky winner scores a grand prize of a trip to Melbourne to watch UFC 243.

Campaign Execution:

The Challenge was centred around live branded activations at Auckland gyms and a campaign microsite. It was then amplified through a radio partner (The Rock), social media, eDMs to gym memberships and a hand-picked selection of key influencers.

Date:  August 30, 2019
Skills:  Activation, Branding, BTL, Design, Digital, Photography, PR, Social
Tags:  ,
Musashi Beat Your Best | Energi Advertising