Musashi Beat Your Best
Beat Your Best Challenge.
- 18 x 2 hour activations at gyms across Auckland.
- A physical challenge that involved a short, tough circuit.
- The best timings of the week won Musashi product packs + lucky winner scores a grand prize of a trip to Melbourne to watch UFC 243.
The Challenge was centred around live branded activations at Auckland gyms and a campaign microsite. It was then amplified through a radio partner (The Rock), social media, eDMs to gym memberships and a hand-picked selection of key influencers.