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  • Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings

#Zoomception #Zoom #stayhome #agencylife #GoodEnergi
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯

Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀

#print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 
#Repost @pedrosbluff
• • • • • •
A proud moment as our mini money pouch enters the Te Papa Museum collection this month.

Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients.

This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals.

The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand.

The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city.

Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round.

At times like this, we love having a bit of greenery in our homes 🌿 🌸

#KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
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Shopper Technology

All the posts published
SameSameDiff

For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping. Our relationship with our supermarket is like other long-term relationships in life. We like things to be steady and …

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StoreFuture

Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience.  Thanks to the wonderful powers of technology, the way we interact not only online but in-store has been forever changed. We have found a few examples where this couldn’t be any truer. In each instance, we see how retailers are trying to leverage various “personal experience” touchpoints of the …

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Pichfrompast

In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the …

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LoveSuperMarkets

When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights …

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ScanAI

Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail …

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BlackFriday

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.

Blockchain

Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory …

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Singlesday

Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single, a day that quickly took its place in the wider Chinese society which then …

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YearOfTheVoice

According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going …

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NewMum

Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do? How am I going to do this? Can I do this? These are but …

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AIANZ

Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is poised to reach $1.23 billion by 2025 with an annual growth rate of 24.3%.  …

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GenZConsume

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first smartphone until my 20’s.  However, Gen Zers have never known a world without smartphones, …

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AlwaysOn

Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently…  “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to a friend or colleague?” I’ve been given “All these exclusive Akl travel offers”, even …

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ARVR

Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What do you think is key to designing an immersive experience? AD: Whilst Virtual Reality …

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Blockchain

… and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is called blockchain. For those who are unfamiliar with it, the blockchain concept was originated by …

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FacebookChange

Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this year, rolling out a series of changes in how it presents and serves up content. Posts by friends and family are now placing higher in our news feed, resulting in fewer posts from the publishers and businesses we follow. Now I thought who better to discuss these changes …

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AppPersonalise

In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in the world of mobile apps? So what chance do brands have to really attract …

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Scrolling

We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself that the collective has learnt to tune these out. Facebook recently addressed this issue, …

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Shopper Technology | Energi Advertising