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Shopper Technology

All the posts published
Woman shopping customer experience
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Displeased,Customer,Doing,A,Thumbs,Down,Review,On,Shopping,Experience.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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CovidPayment
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend - cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to a potential threat to our health. When going about our daily routine, many of us…
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SameSameDiff
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping. Our relationship with our supermarket is like other long-term relationships in life. We like things to be steady and reliable…
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StoreFuture
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience.  Thanks to the wonderful powers of technology, the way we interact not only online but in-store has been forever changed. We have found a few examples where this couldn’t be any truer. In each instance, we see how retailers are trying to leverage various “personal experience” touchpoints of the past…
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Pichfrompast
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the food…
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LoveSuperMarkets
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights of…
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ScanAI
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail channels…
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BlackFriday
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! https://vimeo.com/303612231 Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.
Blockchain
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory and…
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Singlesday
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single, a day that quickly took its place in the wider Chinese society which then took…
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YearOfTheVoice
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going to…
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NewMum
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do? How am I going to do this? Can I do this? These are but a…
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AIANZ
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is poised to reach $1.23 billion by 2025 with an annual growth rate of 24.3%.  Let’s…
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GenZConsume
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first smartphone until my 20’s.  However, Gen Zers have never known a world without smartphones, in…
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AlwaysOn
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently...  “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to a friend or colleague?” I’ve been given “All these exclusive Akl travel offers”, even though…
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ARVR
Q&A with Alejandro Davila - AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What do you think is key to designing an immersive experience? AD: Whilst Virtual Reality and…
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Blockchain
... and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is called blockchain. For those who are unfamiliar with it, the blockchain concept was originated by a…
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FacebookChange
Q&A with Mel Lee - Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this year, rolling out a series of changes in how it presents and serves up content. Posts by friends and family are now placing higher in our news feed, resulting in fewer posts from the publishers and businesses we follow. Now I thought who better to discuss these changes and…
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AppPersonalise
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in a space dominated by social apps? The following are examples of brands that have broken…
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Scrolling
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I, like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself that the collective has learnt to tune these out. Facebook recently addressed this issue, bringing…
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Shopper Technology | Energi Advertising