Shopper Technology
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping. Our relationship with our supermarket is like other long-term relationships in life. We like things to be steady and …
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience. Thanks to the wonderful powers of technology, the way we interact not only online but in-store has been forever changed. We have found a few examples where this couldn’t be any truer. In each instance, we see how retailers are trying to leverage various “personal experience” touchpoints of the …
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the …
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights …
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail …
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory …
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single, a day that quickly took its place in the wider Chinese society which then …
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going …
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do? How am I going to do this? Can I do this? These are but …
