Shopper Vol 6
Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What do you think is key to designing an immersive experience? AD: Whilst Virtual Reality …
… and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is called blockchain. For those who are unfamiliar with it, the blockchain concept was originated by …
Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate to some advertisements and not to others. As an expert who has spent his career studying humans as an animal species, he put forward the insight that there is a set of seven deep, ancient, underlying drivers that shape our lives. These are core ingredients that we continually …
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this year, rolling out a series of changes in how it presents and serves up content. Posts by friends and family are now placing higher in our news feed, resulting in fewer posts from the publishers and businesses we follow. Now I thought who better to discuss these changes …
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in a space dominated by social apps? The following are examples of brands that have …
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being tweaked requiring companies to spend more money to maintain their already tenuous place on consumers’ news feeds. Likewise, bidding wars for Google Ad Words can see marketing budgets blown long before they were scheduled. Like it or not, it’s a fact of life. So how then, do some …
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself that the collective has learnt to tune these out. Facebook recently addressed this issue, …
