fbpx
  • HOME
    HOME
  • OUR WORK
    OUR WORK
  • OUR BLOG
    OUR BLOG
  • SHOPPER MAGAZINE
    SHOPPER MAGAZINE
    • VOLUME 6
      VOLUME 6
    • VOLUME 7
      VOLUME 7
    • VOLUME 8
      VOLUME 8
    • VOLUME 9
      VOLUME 9
    • VOLUME 10
      VOLUME 10
    • VOLUME 11
      VOLUME 11
  • NEWSLETTERS
    NEWSLETTERS
  • SHOP WITH ME™
    SHOP WITH ME™
  • CONTACT US
    CONTACT US
  • Shop With Me™ Entry Form
    Shop With Me™ Entry Form
CONTACT INFORMATION
Level 1, Tasman Building
16-22 Anzac Ave
09 300 4666
LATEST TWEETS
avatar-twitter
goodenergi
Follow On Twitter
"Consumers use unattended retail so they can shop at their own pace. When consumers feel less pressure, they feel m… https://t.co/SEoRQoIKIt
38 days ago - goodenergi
Thirty-five percent of the Kiwis have indicated that they are more likely to visit unmanned stores or physical stor… https://t.co/IZXYbSlGuI
46 days ago - goodenergi
May the force be with you this year. Onwards and upwards we go. #Maythe4th #StarWars https://t.co/1pRE17l3Pp
52 days ago - goodenergi
Defining your business in a customer-centric way has significant benefits. Learn why you might be missing out here… https://t.co/w6Z2SExYA0
59 days ago - goodenergi
INSTAGRAM FEED
Instagram has returned invalid data.
logo
  • HOME
    HOME
  • OUR WORK
    OUR WORK
  • OUR BLOG
    OUR BLOG
  • SHOPPER MAGAZINE
    SHOPPER MAGAZINE
    • VOLUME 6
      VOLUME 6
    • VOLUME 7
      VOLUME 7
    • VOLUME 8
      VOLUME 8
    • VOLUME 9
      VOLUME 9
    • VOLUME 10
      VOLUME 10
    • VOLUME 11
      VOLUME 11
  • NEWSLETTERS
    NEWSLETTERS
  • SHOP WITH ME™
    SHOP WITH ME™
  • CONTACT US
    CONTACT US
  • Shop With Me™ Entry Form
    Shop With Me™ Entry Form
logo
logo
To Blog
Blockchain

What the hell is Blockchain

April 30, 2018
-
Shopper Technology, Shopper Vol 6

… and why should I care?

There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is called blockchain.

For those who are unfamiliar with it, the blockchain concept was originated by a mysterious character called Satoshi Nakamoto in 2008, with its first killer app being bitcoin. To be clear: bitcoin is the application, blockchain is the underlying technology that enables it to work. Blockchain is a technology designed to let you safely transfer digital property from one to another without the need for any middleman. For example, it allows you to make transactions without the need for a bank using a cryptocurrency like bitcoin.

The blockchain is a distributed ledger that keeps a permanent, encrypted and incorruptible record of each transaction. The blockchain is made up of a vast number of connected computers each recording the transactions. This is called mining, and miners are paid in cryptocurrency. But blockchain is not just about cryptocurrencies like bitcoin. To understand this point, a good analogy is that email works via the internet, but it is not the internet. Blockchain technology can also be applied to many other situations, and it has the potential to massively disrupt many different aspects of business and domestic life. It will bring step-changes in efficiency, cost and capability. Here are a few examples that are starting to become a reality:

ENTERTAINMENT

It will be possible to pay authors, musicians, or film-makers directly rather than going through middlemen promoters and agents.

INTERNATIONAL PAYMENTS

Direct transactions between parties will allow cheap, instant and secure payments without the need for a bank.

VOTING

Votes can be counted securely without any risk of fraud.

IDENTITY VERIFICATION

People’s identity can be safely stored and verified without the possibility of fraud or theft. It will also provide totally accurate verification for things like passports, credit cards and ID.

THE INTERNET OF THINGS

The high trust, instantly efficient and accurate nature of blockchain will be the way in which objects will communicate between themselves for things like automated replenishment and supply chain management. We accept that they might not have an immediately perceptible effect, but we take them as a precaution against illness.

OWNERSHIP RECORDS

The blockchain is the perfect way for secure, accurate recording of asset ownership.

HEALTHCARE AND WELFARE

Your records will be securely stored and owned by you. This will reduce costs and improve system efficiencies, and it will remove the potential for fraud or inaccuracies.

ENERGY

Energy can be bought and sold by individuals directly from and to each other.

CHARITIES

Donors can contribute directly to specific charitable activity rather than being filtered through charity organisations.

VENTURE CAPITAL

The blockchain can be used as a fund-raising vehicle for entrepreneurs – like crowdsourcing on steroids.

As Bob once said: the times, they are a changin’. If you’d like to chat more about the blockchain and how it might impact on your business, get in touch with Lew at lew. bentley@energi.co.nz.

Tags
Lew BentleyShopper Vol 6
PREVIOUS POST
Facebook makes more… C-C-C-Changes
NEXT POST
The interactive art of Storytelling
Newsletters
  • Energi November 2019 Newsletter
  • Energi October 2019 Newsletter
  • Energi September 2019 Newsletter

Related News

Other posts that you should not miss
2

Scratching the Tik Tok Surface

September 1, 2021
Just when you think you know and understand social media, another platform graces our smartphones and proves to us that there
Read More →
Shopper Experiences, Shopper Technology, Social Media, Wisdom
6 MIN READ
CovidPayment

Will COVID-19 speed our payment systems to digitalisation?

April 21, 2020
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old
Read More →
Shopper Behaviour, Shopper Technology, Shopper Vol 10
3 MIN READ
NewMum

Accidentally becoming a category expert

August 27, 2018
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation
Read More →
Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 7
3 MIN READ
LATEST POSTS
  • March 23, 2022
    Superpremiumisation
  • February 21, 2022
    The Shopping Experience: What makes and breaks it for the modern customer
  • January 17, 2022
    Shop with Me, and learn how to influence your customers
  • December 9, 2021
    The Great Kiwi Summer Holiday Myth
GET CONNECTED

Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

Facebook
Instagram
Linkedin
Twitter
SIGNUP FOR OUR NEWSLETTER

PROUD PARTNER OF

Copyright 2021 Energi Advertising Holdings Ltd

What the hell is Blockchain | Energi Advertising