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Shopper Experiences

All the posts published
Superpremium
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis Road for $5.20. 2 litres of Tip Top ice cream will cost you $6.95, while…
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Woman shopping customer experience
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Staycation
We're starting to have those conversations again. You know, the “What are you up to for the summer break?” type. The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the dog, get out in the boat if you like that sort of thing, paddleboards, ride…
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Marketing is easy.  What’s not easy? Producing good marketing.  Specifically, good content marketing.  As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through a lot of un-targeted and unnecessary chatter. Often, creating roadblocks in the buyer journey. The rise…
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Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But, the gloomy reality is, the realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs, or even saturated needs in a flood of over-supply. Do we need another coconut water?…
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Uncover what really drives demand for your shoppers.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
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SameSameDiff
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping. Our relationship with our supermarket is like other long-term relationships in life. We like things to be steady and reliable…
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ShoppingMall1
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”.  Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing for bankruptcy and closing roughly 140 Sears and Kmart stores. So, what does this mean…
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Homegrown
The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one long day. Epic. But why? What is it that makes festivals so appealing? Festivals have been a part of our human experience for countless generations. Nevus has been celebrated for 5,000 years and signifies the day Noah returned to the land. In Turkey, it is marked by people jumping…
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SXSW
Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on up-and-coming innovative tech and festivals that celebrate the convergence of the interactive, film, and music.  Emerging trends that can impact your Shopper Marketing Strategy: 1. Retro Trust  The world is rediscovering it’s love for all that is old, from analogue watches to record players, old arcade games, bygone experiences…
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StoreFuture
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience.  Thanks to the wonderful powers of technology, the way we interact not only online but in-store has been forever changed. We have found a few examples where this couldn’t be any truer. In each instance, we see how retailers are trying to leverage various “personal experience” touchpoints of the past…
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Retrofuturism
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea that technology has the power to either empower or alienate. Technological advancements bring the disruption…
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Pichfrompast
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the food…
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LoveSuperMarkets
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights of…
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WhatBusinessAreYouIn
This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what they do. They’ll say they’re in banking, or they make cleaning products or flooring, or they make frozen desserts. No doubt you have your equivalent answer. There is nothing inherently wrong about describing your business in this way. But there is a better way. You see, looking at your…
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Aldi
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise of ANZ National Bank by looking more and more like a steady transition to one monolithic trans-Tasman Woolworths brand. The company name has changed, the brand logo is ready to go, and there is a lot of green paint splashing around.  The alignment of Woolworths Trans-Tasman internal agency is…
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Foodstagramming
From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I still glow a bit under a certain light. Pure Delish But she did also pull…
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ScanAI
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail channels…
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BlackFriday
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! https://vimeo.com/303612231 Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.
Blockchain
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory and…
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Singlesday
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single, a day that quickly took its place in the wider Chinese society which then took…
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YearOfTheVoice
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going to…
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Sensory
Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that encourage us to buy more. Why do they work? It seems that our brains have…
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NewMum
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do? How am I going to do this? Can I do this? These are but a…
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SameSame
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways to submerge myself into this ‘whole new world’. Subscribing to anything and everything `New Zealand’ was my go-to. I mean I literally had to start all over again. This took form in many ways, one of which was finding “my brands”.  Being in SA all my life, I had…
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AlwaysOn
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently...  “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to a friend or colleague?” I’ve been given “All these exclusive Akl travel offers”, even though…
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pricing
I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief about pricing, thanks to the economist in us all, assumes that price is a relatively…
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Groceraunts
I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than fresh dough. It’s definitely crispier, tastier and more ‘pizzarey’. I can’t speak for 3-day old, but 2-day is the bomb according to Tony, my pizza coach at Italian grocery specialist La Bella Italia. This was a key ‘learning’ I took out of my first foray into grocernaut dining in…
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ARVR
Q&A with Alejandro Davila - AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What do you think is key to designing an immersive experience? AD: Whilst Virtual Reality and…
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FacebookChange
Q&A with Mel Lee - Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this year, rolling out a series of changes in how it presents and serves up content. Posts by friends and family are now placing higher in our news feed, resulting in fewer posts from the publishers and businesses we follow. Now I thought who better to discuss these changes and…
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AppPersonalise
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in a space dominated by social apps? The following are examples of brands that have broken…
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Scrolling
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I, like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself that the collective has learnt to tune these out. Facebook recently addressed this issue, bringing…
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Cans
I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never quick and always full of delight. I’m one of those people that gets lost in the aisles. I double-back. I triple-back. I rarely buy on price, although sometimes I do when I feel the need for a bargain. I love trying new things. I’m a sucker for tasty samples.…
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Deliver
For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising. ‘Santas’ are the segment that see Christmas as a favourite time and a challenge to outdo last year’s festivities. ‘Grinches’ just want it to all go away. And nearly…
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Shopper Experiences | Energi Advertising