We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I, like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself that the collective has learnt to tune these out.
Facebook recently addressed this issue, bringing with it new rules on consumer content. Brands need to play a more engaging, yet less intrusive role in the way they dish up social, and I think Cinemagraphs deliver the main course.
So what are Cinemagraphs? – Cinemagraphs are a combination of still image and video that loops infinitely without any visible breaks.
They are so effective because our eyes are trained to pick up on slight movements in an otherwise still scenario. Not only are they beautiful and mesmerizing, but they are also an effective medium for driving engagement. They drive more CTRs than still images, yet don’t disrupt as a standard video does.
Cinemagraphs work across all major platforms, so are perfect for creating successful and eye-catching digital marketing campaigns. As Cinemagraphs grow momentum, prepare to see them more across digital.
Now is the time to differentiate your brand from the rest. Talk to Energi today to see how we can make your campaign content the scroll-stopper to rule them all.
