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  • Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings

#Zoomception #Zoom #stayhome #agencylife #GoodEnergi
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯

Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀

#print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 
#Repost @pedrosbluff
• • • • • •
A proud moment as our mini money pouch enters the Te Papa Museum collection this month.

Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients.

This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals.

The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand.

The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city.

Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round.

At times like this, we love having a bit of greenery in our homes 🌿 🌸

#KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
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Shopping Trends

All the posts published
ShoppingMall1

Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”.  Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing for bankruptcy and closing roughly 140 Sears and Kmart stores. So, what does this …

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SXSW

Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on up-and-coming innovative tech and festivals that celebrate the convergence of the interactive, film, and music.  Emerging trends that can impact your Shopper Marketing Strategy: 1. Retro Trust  The world is rediscovering it’s love for all that is old, from analogue watches to record players, old arcade games, bygone …

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Influencers

Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. An industry that is on the upward tick regardless of minor setbacks, has been predicted to be worth $10 billion by 2020.  So, what does this mean for the future of physical stores, are they doomed to follow the same fate? Amazon.com is quick to be blamed for …

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Retrofuturism

Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea that technology has the power to either empower or alienate. Technological advancements bring the …

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Pichfrompast

In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the …

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LoveSuperMarkets

When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights …

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Aldi

Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise of ANZ National Bank by looking more and more like a steady transition to one monolithic trans-Tasman Woolworths brand. The company name has changed, the brand logo is ready to go, and there is a lot of green paint splashing around.  The alignment of Woolworths Trans-Tasman internal agency …

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ScanAI

Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail …

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BlackFriday

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017! Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.

Blockchain

Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though there is a lack of awareness and technical understanding coupled with an uncertain regulatory …

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Superpremium

Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.35, or a litre of Lewis Road for $6.00. 2 litres of Tip Top ice cream will cost you $7.50, …

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Sensory

Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that encourage us to buy more. Why do they work? It seems that our brains …

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Bargins

A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on groceries was going on items which are on sale or promotion.” What’s more, we are internationally way ahead of the curve, with Australians spending $4 out of $10 on promoted items, the British $3, Germans $2 and the French just $1.80. This tallies with our traditional love of …

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GenZConsume

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first smartphone until my 20’s.  However, Gen Zers have never known a world without smartphones, …

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pricing

I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief about pricing, thanks to the economist in us all, assumes that price is a …

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Groceraunts

I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than fresh dough. It’s definitely crispier, tastier and more ‘pizzarey’. I can’t speak for 3-day old, but 2-day is the bomb according to Tony, my pizza coach at Italian grocery specialist La Bella Italia. This was a key ‘learning’ I took out of my first foray into grocernaut dining …

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AppPersonalise

In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in the world of mobile apps? So what chance do brands have to really attract …

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PositiveBrandWins

For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being tweaked requiring companies to spend more money to maintain their already tenuous place on consumers’ news feeds. Likewise, bidding wars for Google Ad Words can see marketing budgets blown long before they were scheduled. Like it or not, it’s a fact of life.  So how then, do some …

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Deliver

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising. ‘Santas’ are the segment that see Christmas as a favourite time and a challenge to outdo last year’s festivities. ‘Grinches’ just want it to all go away. And …

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Shopping Trends | Energi Advertising