Shopping Trends
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis Road for $5.20. 2 litres of Tip Top ice cream will cost you $6.95, while…
You wouldn’t go for a job interview if your values or skills didn’t align with the business and the same goes with getting your product in-store. The same homework and preparation you do for a job interview, should be the kind of homework and preparation you do before you try to get your product stocked in retail. So, think about the things you need to satisfy and treat your venture…
It’s a hugely exciting time to be in Shopper Marketing. This fast-growing industry is constantly evolving with a steady flow of innovation. So, when Shopify released their latest report on the ‘Future of Retail in New Zealand’ we thought it was a great time to pause, reflect and plan for the future. Wherever you might currently sit on this shopper learning curve, we hope our thoughts help to spike your brand’s…
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”. Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing for bankruptcy and closing roughly 140 Sears and Kmart stores. So, what does this mean…
Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on up-and-coming innovative tech and festivals that celebrate the convergence of the interactive, film, and music. Emerging trends that can impact your Shopper Marketing Strategy: 1. Retro Trust The world is rediscovering it’s love for all that is old, from analogue watches to record players, old arcade games, bygone experiences…
Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. An industry that is on the upward tick regardless of minor setbacks, has been predicted to be worth $10 billion by 2020. So, what does this mean for the future of physical stores, are they doomed to follow the same fate? Amazon.com is quick to be blamed for the…
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea that technology has the power to either empower or alienate. Technological advancements bring the disruption…
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning. As we age, we all develop fond memories of our younger days, from the food…
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights of…
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise of ANZ National Bank by looking more and more like a steady transition to one monolithic trans-Tasman Woolworths brand. The company name has changed, the brand logo is ready to go, and there is a lot of green paint splashing around. The alignment of Woolworths Trans-Tasman internal agency is…
Shopping Trends | Energi Advertising