In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps.
So what chance do brands have to really attract consumers, push interaction and create revenue in a space dominated by social apps? The following are examples of brands that have broken the barriers and created apps consumers want to use. With clever use of strategy to power location-based marketing, personalization, push notifications, AR and AI.
HOME DEPOT (USA)
This DIY franchise created an app for consumers that cleverly uses location-based tech. The app identifies the shopper’s region to collect local design trends and products. For example consumers in California would receive a different set of inspirations than someone living in Maine. Stores are geofenced, so when a consumer enters the app, while nearing a store it shifts into “store mode” and displays products’ locations.
SEPHORA (GLOBAL)
This popular beauty brand has created an app that becomes a shoppers assistant while in-store, reminding users of past purchases so they can stock up on favorite items, and offers beauty advice.The built in Sephora Virtual Artist, an AI and AR feature of the company’s app, gives customers the ability to view themselves with a variety of facial products before purchase.
SACRAMENTO KINGS (USA)
This professional basketball team has gone to great lengths to create the ultimate fan path to purchase. Sending out personalized updates on game day as the consumer makes their way to the game. Offering nearby parking and the ability to order food to your seat. Creating an overall personalised experience for the fan to feel more connected than ever.
