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  • Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings

#Zoomception #Zoom #stayhome #agencylife #GoodEnergi
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯

Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀

#print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 
#Repost @pedrosbluff
• • • • • •
A proud moment as our mini money pouch enters the Te Papa Museum collection this month.

Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients.

This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals.

The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand.

The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city.

Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round.

At times like this, we love having a bit of greenery in our homes 🌿 🌸

#KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
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FMCG Articles

All the posts published
Staycation

In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to for the summer break?” The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the dog, get out in the boat if you like …

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UnmetNeeds

Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. The realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs, or even saturated needs in a flood of over-supply. Do we need another coconut water? Another premium milk? …

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SameSameDiff

For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping. Our relationship with our supermarket is like other long-term relationships in life. We like things to be steady and …

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LoveSuperMarkets

When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights …

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WhatBusinessAreYouIn

This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what they do. They’ll say they’re in banking, or they make cleaning products or flooring, or they make frozen desserts. No doubt you have your equivalent answer. There is nothing inherently wrong about describing your business in this way. But there is a better way. You see, looking at …

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Aldi

Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise of ANZ National Bank by looking more and more like a steady transition to one monolithic trans-Tasman Woolworths brand. The company name has changed, the brand logo is ready to go, and there is a lot of green paint splashing around.  The alignment of Woolworths Trans-Tasman internal agency …

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Foodstagramming

From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I still glow a bit under a certain light. Pure Delish But she did also …

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Sensory

Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that encourage us to buy more. Why do they work? It seems that our brains …

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Bargins

A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on groceries was going on items which are on sale or promotion.” What’s more, we are internationally way ahead of the curve, with Australians spending $4 out of $10 on promoted items, the British $3, Germans $2 and the French just $1.80. This tallies with our traditional love of …

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pricing

I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief about pricing, thanks to the economist in us all, assumes that price is a …

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Groceraunts

I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than fresh dough. It’s definitely crispier, tastier and more ‘pizzarey’. I can’t speak for 3-day old, but 2-day is the bomb according to Tony, my pizza coach at Italian grocery specialist La Bella Italia. This was a key ‘learning’ I took out of my first foray into grocernaut dining …

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Cans

I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never quick and always full of delight. I’m one of those people that gets lost in the aisles. I double-back. I triple-back. I rarely buy on price, although sometimes I do when I feel the need for a bargain. I love trying new things. I’m a sucker for tasty …

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Deliver

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising. ‘Santas’ are the segment that see Christmas as a favourite time and a challenge to outdo last year’s festivities. ‘Grinches’ just want it to all go away. And …

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