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Paul Bayley

All the posts published
ShoppingMall1
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”.  Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing
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GenZConsume
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first
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ARVR
Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What
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FacebookChange
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this year, rolling out a series of changes in how it presents and serves up content. Posts by friends and family are now placing higher in our news feed, resulting in fewer posts from the
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AppPersonalise
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new apps daily, it’s difficult to stand out. The reality being consumers tend to stick with their go-to apps. So what chance do brands have to really attract consumers, push interaction and create revenue in
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PositiveBrandWins
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being tweaked requiring companies to spend more money to maintain their already tenuous place on consumers’ news feeds. Likewise, bidding wars for Google Ad Words can see marketing budgets blown long before they were scheduled.
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Scrolling
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block of ads. I, like many, have produced plenty of these as part of any standard digital marketing campaign. But as both a consumer and creator of content, I have to be honest with myself
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Paul Bayley | Energi Advertising