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Shopper Magazine

All the posts published
Vol9
Vol8
GenZ
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z. Who is Gen Z? Now, all 22 or younger they consist of a
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Superpremium
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.35, or a litre of Lewis
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YearOfTheVoice
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging
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Vol7
Vol6
Vol5
Vol4
Vol3
Shopper Magazine | Energi Advertising