Shopper Magazine
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis Road for $5.20. 2 litres of Tip Top ice cream will cost you $6.95, while…
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z. Who is Gen Z? Now, all 22 or younger they consist of a mix of students and youngsters entering their first jobs and represent one-third of the world’s…
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging around a billion searches a month as of Jan 2018, the future is going to…
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