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WELCOME TO YOUR NEW BLOG

After our return to the dead city I passed several days in comparative idleness. On the day following our return all the warriors had ridden forth early in the morning and had not returned.

Blue Sea
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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

Displeased,Customer,Doing,A,Thumbs,Down,Review,On,Shopping,Experience.

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

DDO Take-Away OUTPUT
Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one
Bookstoread-1080×657
At Energi, we believe books are one of the most powerful forms of escapism.  They have the ability to change lives,
WorldLeadership1
As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we
CovidOverload
Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic
CovidPayment
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old
MarkRitson
From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how
Staycation
In a couple of month’s time, we’ll be having lots of those conversations again. You know: “What are you up to
UnmetNeeds
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. The
SameSameDiff
For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through
ShoppingMall1
Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the
Homegrown
The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one
SXSW
Founded in 1987, South by Southwest is the world’s largest gathering of creative professionals. The event includes both a conference on
StoreFuture
Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience.  Thanks
Influencers
Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike.
Retrofuturism
Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term
Pichfrompast
In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in
LoveSuperMarkets
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they
WhatBusinessAreYouIn
This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what
Aldi
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise
Foodstagramming
From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food
ScanAI
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores
GenZ
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself
BlackFriday
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!
Blockchain
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world.
Singlesday
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day
Superpremium
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is
YearOfTheVoice
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from
Sensory
Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the
Bargins
A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on
BeachWork
The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as
NewMum
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation
SameSame
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways
AlwaysInspired
Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost
AIANZ
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last
GenZConsume
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean
AlwaysOn
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention.
pricing
I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they
Groceraunts
I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than
ARVR
Q&A with Alejandro Davila – AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining
Blockchain
… and why should I care? There’s a revolution bubbling under the surface that might just be as impactful as the
HeartofDemand
Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate
FacebookChange
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this
AppPersonalise
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new
PositiveBrandWins
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being
Scrolling
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block
Cans
I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never
Deliver
For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out
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