Shopper Experiences
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
We’re starting to have those conversations again. You know, the “What are you up to for the summer break?” type. The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the
You wouldn’t go for a job interview if your values or skills didn’t align with the business and the same goes with getting your product in-store. The same homework and preparation you do for a job interview, should be the kind of homework and preparation you do before you try to get your product stocked
It’s a hugely exciting time to be in Shopper Marketing. This fast-growing industry is constantly evolving with a steady flow of innovation. So, when Shopify released their latest report on the ‘Future of Retail in New Zealand’ we thought it was a great time to pause, reflect and plan for the future. Wherever you might currently
Marketing is easy. What’s not easy? Producing good marketing. Specifically, good content marketing. As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through
Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But, the gloomy reality is, the realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs,
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Just when you think you know and understand social media, another platform graces our smartphones and proves to us that there is so much we still don’t know and understand. It wasn’t just our love for banana bread or sourdough starters that formed during this pandemic, it was also the beloved Tik Tok and its
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Shopper Experiences | Energi Advertising