Shopper Behaviour

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Superpremiumisation

Shopper Behaviour, Shopper Experiences, Shopper Magazine, Shopper Vol 8, Shopping Trends

Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is the trend to very highly-priced products appearing where reasonably priced staples have traditionally dominated. In the humble milk category, you can buy a litre of Countdown milk for $2.51, or a litre of Lewis

Shop with Me, and learn how to influence your customers

Shopper Behaviour, Shopper Vol 10

Curiosity. It’s what separates great marketers, entrepreneurs and business leaders apart from mediocrity. Curious business minds are centred on what their customers really want, what they feel, and what the quality of their experience is really like. Warts and all. They want to know because in today’s world of hyper-competitive markets, over-supply, easy substitution, and

The Great Kiwi Summer Holiday Myth

FMCG Articles, Shopper Behaviour, Shopper Experiences

We’re starting to have those conversations again. You know, the “What are you up to for the summer break?” type. The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the

The Traps Facing B2B Content Marketing (And How to Avoid Them)

FMCG Articles, Shopper Behaviour, Shopper Experiences

Marketing is easy. What’s not easy? Producing good marketing. Specifically, good content marketing. As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through

Are You Taking Care of Your Shopper’s Unmet Needs?

FMCG Articles, Shopper Behaviour, Shopper Experiences

Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But, the gloomy reality is, the realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs,

Deep in the Heart of Shopper Demand

Shopper Behaviour, Shopper Experiences, Shopper Vol 6

Uncover what really drives demand for your shoppers.

Digital Day Out 2020 Takeaways

Shopper Behaviour

Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one of the must-attend digital marketing conferences in Australasia. As the company’s largest annual conference, it reels in an audience of New Zealand’s leading marketing professionals all gathering for the opportunity to gain insights into

Our Top 8 Must Reads for #BookLoversDay!

Shopper Behaviour

At Energi, we believe books are one of the most powerful forms of escapism. They have the ability to change lives, inspire fresh ideas and take you to another time, place or culture. In honour of #BookLoversDay, we’re setting aside our smartphones and are celebrating this literary-loving date with a few of our agency’s favourite

The world on leadership in a time of crisis

Shopper Behaviour, Shopper Vol 10

As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we learn to cope with this ghastly virus. I hope so because in a few short week’s lives have been lost, radical change has overwhelmed everyday life, most businesses are being challenged, and entire industries

Marketing hits and misses in the time of a pandemic

Shopper Behaviour, Shopper Vol 10

Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic upheaval as never seen before. The global lockdown has brands scrambling to respond to their new realities, reworking their marketing while navigating the fine line between being helpful vs exploiting the situation Your email

Will COVID-19 speed our payment systems to digitalisation?

Shopper Behaviour, Shopper Technology, Shopper Vol 10

All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend – cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to

Marketing in the world of COVID-19

Shopper Behaviour, Shopper Vol 10

From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how marketers can deliver successful campaigns in a climate of uncertainty. Ritson reflected back on brands that delivered in similarly disruptive circumstances, alongside those that didn’t – providing viewers practical insights and applications to prevail

Retail apocalypse or rebirth?

Shopper Behaviour, Shopper Experiences, Shopper Vol 9, Shopping Trends

Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”. Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing

Festival fever

Culture, Shopper Behaviour, Shopper Experiences, Shopper Vol 9

The other week we joined the kids at Homegrown in Wellington. The cream of local music on five stages in one long day. Epic. But why? What is it that makes festivals so appealing? Festivals have been a part of our human experience for countless generations. Nevus has been celebrated for 5,000 years and signifies

Back to the start with influence

Shopper Behaviour, Shopper Vol 9, Shopping Trends

Social media influencers have dominated the news for the last couple of years, captivating the imagination of brands and consumers alike. An industry that is on the upward tick regardless of minor setbacks, has been predicted to be worth $10 billion by 2020. So, what does this mean for the future of physical stores, are

Retrofuturism

Shopper Behaviour, Shopper Experiences, Shopper Vol 9, Shopping Trends

Retrofuturism is a great word. It combines the blend of old-fashioned ‘retro’ style, with the future anticipation of technology. The term was first coined in a review of Terry Gilliam’s film Brazil by Pauline Kael (somewhat appropriately in 1984). At its heart, retrofuturism examines the tension between the past and the future, and the idea

A pitch from the past

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 9, Shopping Trends

In a world that seems to be evolving at lighting speed, to submerge yourself in nostalgia is like wrapping yourself in a comfortable blanket of “the good ol’days”, when life was simple and one didn’t care how many Instagram followers you had. Research shows that nostalgia gives our lives a sense of continuity and meaning.

What business are you in?

FMCG Articles, Shopper Behaviour, Shopper Experiences

This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what they do. They’ll say they’re in banking, or they make cleaning products or flooring, or they make frozen desserts. No doubt you have your equivalent answer. There is nothing inherently wrong about describing your

Foodstagramming

Culture, FMCG Articles, Shopper Behaviour, Shopper Experiences

From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I

Cashier-less payments

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the

Your guide to Gen Z

Shopper Behaviour, Shopper Magazine, Shopper Vol 8

The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z. Who is Gen Z? Now, all 22 or younger they consist of a

Black Friday 2018

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!

Will Blockchain Revolutionize Retail?

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though

Singles’ Day 2018

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8

Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single,

The year of Voice

Shopper Behaviour, Shopper Experiences, Shopper Magazine, Shopper Technology, Shopper Vol 8

According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging

Sensible food shopping at cheap prices

FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that

Are we losing our bargains?

FMCG Articles, Shopper Behaviour, Shopping Trends

A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on groceries was going on items which are on sale or promotion.” What’s more, we are internationally way ahead of the curve, with Australians spending $4 out of $10 on promoted items, the British $3,

Accidentally becoming a category expert

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 7

Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do?

Chatbot? Chatwhat?

Shopper Behaviour, Shopper Technology, Shopper Vol 7

Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is

Gen Z – The digital consumer monsters!

Shopper Behaviour, Shopper Technology, Shopper Vol 7, Shopping Trends

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first

Always on database

Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 7

Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently… “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to

Pricing, for what it’s worth

FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief

Unsightly Packaging

FMCG Articles, Shopper Behaviour, Shopper Experiences

I’m hopeless. As a foodie and a strategic planner for a shopper marketing agency a trip to the supermarket is never quick and always full of delight. I’m one of those people that gets lost in the aisles. I double-back. I triple-back. I rarely buy on price, although sometimes I do when I feel the

Rise of the DIFM christmas

FMCG Articles, Shopper Behaviour, Shopper Experiences, Shopping Trends

For the past two years, Energi has carried out research on the Christmas shopping habits of New Zealanders. We’ve found out that although Christmas is supposed to be a universal time of joy and happiness, in reality, Christmas is quite polarising. ‘Santas’ are the segment that see Christmas as a favourite time and a challenge

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