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New articles will be posted every week.
In this issue we cover Nostalgia, The Retail Apocalypse (or is that a rebirth), Retrofuturism (who knew there was such a thing), Key Influencers from the Marlboro Man to Kim Kardashian, and how we can take hope from not having to hit the changing room every time we wish to try and see a new look on.
Every New Zealander will remember exactly where they were when the news feeds started reporting the horrific Muslim Massacre. Friday 15th March the day New Zealanders lost their innocence for-ever.
When you’re next in your local supermarket look around. Look at the people strolling up and down the aisles. Are they happy? Are they enjoying their shopping experience? Or are they unhappy? Do they resent being there, having to stock up and spend money? We asked a couple of hundred people in a nation-wide online survey what they love and hate about their supermarket and here are the highlights of…
This is a simple but revealing strategic question. If you ask most business-people, they will typically answer in terms of what they do. They’ll say they’re in banking, or they make cleaning products or flooring, or they make frozen desserts. No doubt you have your equivalent answer. There is nothing inherently wrong about describing your business in this way. But there is a better way. You see, looking at your…
With the hottest February on record we have certainly enjoyed the benefits of an ice cold 4zzzz Summer Ale or two. M+Ad editor David Gapes pronounced our first Energi brewed beer a very nice drop!
Over the past year or so we’ve seen some significant developments in the supermarket world. Countdown is taking on the guise of ANZ National Bank by looking more and more like a steady transition to one monolithic trans-Tasman Woolworths brand. The company name has changed, the brand logo is ready to go, and there is a lot of green paint splashing around. The alignment of Woolworths Trans-Tasman internal agency is…
Kicking off 2019 we installed our new WilliamsWarn Brewery and commenced our inaugural brew of a Summer Ale. To celebrate, we served the inaugural brew up to Fred Soar and his team of Soar Printing technical specialists on Thursday 31 January at 4:00pm.
From an early age, I learned about the social value of food. My late mum (bless her), committed many horrific food crimes when I was growing up. The arrival of the enormous wood-grained National microwave in the 1970s sparked her culinary nadir; destroying everything that went inside like some sort of nuclear kitchen holocaust. I still glow a bit under a certain light. Pure Delish But she did also pull…
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores for tactile and social experiences, conducting product/pricing research via smartphone, and taking advantage of super-convenient online ordering and delivery options. Customers value experiences, and the quicker retailers can reduce its points of friction, the better future proof they will be. Despite the rise in e-commerce, the physical retail channels…
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