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A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.
As they say, pressure makes diamonds. This should mean that there are lots of gems being made right now as we learn to cope with this ghastly virus. I hope so because in a few short week's lives have been lost, radical change has overwhelmed everyday life, most businesses are being challenged, and entire industries have been completely frozen. In times like these leaders really need to step up and…
Covid-19 has pretty much turned the world upside down, grinding life as we know it to a halt and creating economic upheaval as never seen before. The global lockdown has brands scrambling to respond to their new realities, reworking their marketing while navigating the fine line between being helpful vs exploiting the situation Your email inboxes have most probably been bombarded through the last couple of weeks with updates from…
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend - cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to a potential threat to our health. When going about our daily routine, many of us…
From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how marketers can deliver successful campaigns in a climate of uncertainty. Ritson reflected back on brands that delivered in similarly disruptive circumstances, alongside those that didn’t - providing viewers practical insights and applications to prevail and even discover opportunities to positively impact businesses of all sizes in the heat of…
Wow. Just WOW. We’ve experienced some big frights this October. In the same week the hopes of the All Blacks were dashed in Japan, we witnessed decades of planning, pitching, designing and constructing the much anticipated Sky City convention centre go up in flames.
Wow. Just WOW. We’ve experienced some big frights this October. In the same week the hopes of the All Blacks were dashed in Japan, we witnessed decades of planning, pitching, designing and constructing the much anticipated Sky City convention centre go up in flames.
September kicked off the Rugby World Cup with a great result for the All Blacks and not so much for Spark. We watched the game live in the Energi Boardroom with family as part of the celebrations for Lew’s birthday. We were fortunate not to have experienced many of the live streaming issue others experienced. It was a real reminder of social media and the power of the vent, the fact is that most New Zealanders are so genuinely passionate about their Rugby. We plan on watching the All Blacks vs Canada as an Energi team on Wednesday evening.
It’s raining, it’s pouring the old man is snoring, or, is it the old lady’s snoring…. statistically yes, she is! This came to mind in August on two fronts. One, the weather front giving us more than our fair share of rain and the Patney Pillow promising to change THAT childlike jingle for evermore.
Bitter Sweet.
As the nation woke at 6:00am on July 14 and tuned in to watch the last 10 minutes of the World Cup Cricket final, we watched the New Zealand Black Caps grab defeat from the jaws of victory. The nation reeled.
June marks the rising of Matariki. Matariki is the Māori name for a group of seven stars known as the Pleiades star cluster. Some people think of Matariki as a mother star with six daughters, and it is often referred to as the Seven Sisters.
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