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Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost never sleeps. It’s a world that you create, feed and nurture. Be it your following on Instagram, your YouTube subscriptions or daily newsletters you sign up for. “Solitude is at its greatest premium. As the attention span of an entire generation is decimated to mere seconds, our responsibility to…
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is poised to reach $1.23 billion by 2025 with an annual growth rate of 24.3%. Let’s…
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first smartphone until my 20’s. However, Gen Zers have never known a world without smartphones, in…
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently... “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to a friend or colleague?” I’ve been given “All these exclusive Akl travel offers”, even though…
I can’t believe that I bought a $600 backgammon set. But somehow I did. Sure, I enjoy playing backgammon, and they can be beautiful things. But $600! How did that happen? The clues sit within this overview of that vital organ of business success: pricing. How we’re supposed to think about pricing The default belief about pricing, thanks to the economist in us all, assumes that price is a relatively…
I can tell you for sure that 2-day old pizza dough is better than 1-day old, which is way better than fresh dough. It’s definitely crispier, tastier and more ‘pizzarey’. I can’t speak for 3-day old, but 2-day is the bomb according to Tony, my pizza coach at Italian grocery specialist La Bella Italia. This was a key ‘learning’ I took out of my first foray into grocernaut dining in…
Q&A with Alejandro Davila - AR/VR Producer @ Conical Studios The New Yorker posted that interactive storytelling would be the defining art form of the 21st century. I sat down for a chat with pal and AR/VR expert Alejandro Davila to discuss what makes an immersive experience less of a gimmick and more successful. What do you think is key to designing an immersive experience? AD: Whilst Virtual Reality and…
... and why should I care?There’s a revolution bubbling under the surface that might just be as impactful as the internet has been over the past couple of decades. Our recent work with a new crypto community and exchange has given us a good look into the exciting future that lies ahead. It is called blockchain. For those who are unfamiliar with it, the blockchain concept was originated by a…
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