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OUR BLOG

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.
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Curiosity. It’s what separates great marketers, entrepreneurs and business leaders apart from mediocrity. Curious business minds are centred on what their customers really want, what they feel, and what the quality of their experience is really like. Warts and all.  They want to know because in today’s world of hyper-competitive markets, over-supply, easy substitution, and
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Staycation
We’re starting to have those conversations again. You know, the “What are you up to for the summer break?” type. The culturally correct kiwi answer to this question is, of course, something along the lines of a chance to get away to a beach, or maybe a lake, to reconnect with the family and the
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Marketing is easy.  What’s not easy? Producing good marketing.  Specifically, good content marketing.  As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through
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Unmet Needs are like the Holy Grail in marketing. Those two little words spell green field opportunities and untapped potential. But, the gloomy reality is, the realm of Unmet Needs is certainly desirable but is difficult and challenging. The reality is that most of us, most of the time live in a world of met needs,
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Uncover what really drives demand for your shoppers.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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Blog – Classic & Sidebar | Energi Advertising