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OUR BLOG

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.
Blue Sea
BlackFriday
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!
Blockchain
Blockchain, one of the biggest buzzwords of 2018, has been tipped to impact a number of industries all across the world. In retail alone, the blockchain market size is expected to grow from USD 80.0 million in 2018 to USD 2,339.5 million by 2023, at a growth of 2,924%. This just shows that even though
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Singlesday
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day originated from a Chinese university with the intent of breaking away from the monotony of being single. It was to be a day filled with events and celebrations in the honor of being single,
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YearOfTheVoice
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from the developing world. But the new users are going to be different from the first billion in the sense they are more likely to favor voice and video rather than typing and text. Averaging
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Sensory
Stop, and think about the entrance to your local supermarket for a moment. What do you see? Are you in the fresh produce department? Do you see large mounds of brightly coloured fruit? Then, are you drawn into fresh, red meat, or maybe the aroma-rich bakery? These are powerful and deliberate sensory marketing triggers that
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Bargins
A year ago there was an article in the New Zealand Herald claiming that “$6 out of every $10 spent on groceries was going on items which are on sale or promotion.” What’s more, we are internationally way ahead of the curve, with Australians spending $4 out of $10 on promoted items, the British $3,
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BeachWork
The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as relationship problems, with many employees uncertain of when they can switch off. Employees are more and more connected during hours outside of the office and the boundary between professional and personal life has become
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NewMum
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do?
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SameSame
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways to submerge myself into this ‘whole new world’. Subscribing to anything and everything `New Zealand’ was my go-to. I mean I literally had to start all over again. This took form in many ways,
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AlwaysInspired
Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost never sleeps. It’s a world that you create, feed and nurture. Be it your following on Instagram, your YouTube subscriptions or daily newsletters you sign up for. “Solitude is at its greatest premium. As
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Blog – Classic And Sidebar | Energi Advertising