Shopper Vol 7
The overuse of digital devices from a work perspective has been blamed for everything from burnout to sleeplessness as well as relationship problems, with many employees uncertain of when they can switch off. Employees are more and more connected during hours outside of the office and the boundary between professional and personal life has become
Finding out you’re going to become a mother for the first time can be an extremely joyous if not overwhelming situation to find yourself in. So many things start to whiz through your mind like OMG is this really happening? What does this mean? What is going to change? What do I need to do?
Talk about eyes wide open! Moving here from South Africa a little over a year ago, I wanted to find ways to submerge myself into this ‘whole new world’. Subscribing to anything and everything `New Zealand’ was my go-to. I mean I literally had to start all over again. This took form in many ways,
Day-in, day-out we are living in a world where a million things are competing for our attention, this “always-on culture” almost never sleeps. It’s a world that you create, feed and nurture. Be it your following on Instagram, your YouTube subscriptions or daily newsletters you sign up for. “Solitude is at its greatest premium. As
Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’. The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is
Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to. Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first
Another day starts and I see my in-box has its usual flood of 20-odd eDMs and texts desperately craving my attention. I’m barely awake and already I need to be on my game because apparently… “Why am I waiting? I could be the winner of $10 million.” “How likely am I to recommend us to
Shopper Vol 7 | Energi Advertising