Shopper marketing
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
You wouldn’t go for a job interview if your values or skills didn’t align with the business and the same goes with getting your product in-store. The same homework and preparation you do for a job interview, should be the kind of homework and preparation you do before you try to get your product stocked in retail. So, think about the things you need to satisfy and treat your venture…
It’s a hugely exciting time to be in Shopper Marketing. This fast-growing industry is constantly evolving with a steady flow of innovation. So, when Shopify released their latest report on the ‘Future of Retail in New Zealand’ we thought it was a great time to pause, reflect and plan for the future. Wherever you might currently sit on this shopper learning curve, we hope our thoughts help to spike your brand’s…
Marketing is easy. What’s not easy? Producing good marketing. Specifically, good content marketing. As twenty-first century marketers, we celebrate the speed and agility of finding the insights we need. But at the same time, brands are coming to understand that most eBooks and infographics only add to the landfills of B2B information, requiring decision-makers to wade through a lot of un-targeted and unnecessary chatter. Often, creating roadblocks in the buyer journey. The rise…
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Just when you think you know and understand social media, another platform graces our smartphones and proves to us that there is so much we still don’t know and understand. It wasn’t just our love for banana bread or sourdough starters that formed during this pandemic, it was also the beloved Tik Tok and its 850 million downloads that started our passion for dancing, food hacks, amateur comedy, and so…
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.
Shopper marketing | Energi Advertising