Indie Ludbrook
All of a sudden, all payment surfaces are scary. Eftpos machines, ATM touchscreens, debit cards, POS terminals, and even our old friend – cold hard cash. For frequent shoppers, the use of these payment mechanisms has rapidly become the harbinger of fearmongering and suspicion as it has transitioned overnight from a harmless everyday function to a potential threat to our health. When going about our daily routine, many of …
From advertising budget cuts to customers watching their dollars, in a recent Marketing Association webinar, marketing guru Mark Ritson explored how marketers can deliver successful campaigns in a climate of uncertainty. Ritson reflected back on brands that delivered in similarly disruptive circumstances, alongside those that didn’t – providing viewers practical insights and applications to prevail and even discover opportunities to positively impact businesses of all sizes in the heat …
