CottonSofts Relaunch
Introducing the new Ralphy.
- Cottonsofts re-launch
- Qualitative & quantitative shopper research
- Identified positioning territory
- Relaunch programme
– Advertising
– Facebook competition & database build
– Trade promotions for Progressive
and Foodstuffs
Date: March 6, 2018
Skills: Brand Launch, Brand Strategy, Design, Social
Tags: Cottonsoft, CottonSofts
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