Nutra-Life Sleep
Energi created the BalanceME 30-day sleep programme for Nutra-Life. It was a month-long programme that aimed to help Kiwis from across the country take back control of their sleep cycles and more importantly their lives.
Signing up to the programme unlocked exclusive digital content for participants that wascreated and curated by three ‘Eat, Move and Sleep’ experts via a dedicated campaign website.
This campaign won a Green Cross Health Award for Nutra-life for Best New Product Launch – Health.
Skills: Activation, PR, Social
Tags: Nutra-Life, Vitaco