Musashi Beat Your Best

Beat Your Best Challenge.

• 18 x 2 hour activations at gyms across Auckland.
• A physical challenge that involved a short, tough circuit.
• The best timings of the week won Musashi product packs + lucky winner scores a grand prize of a trip to Melbourne to watch UFC 243.

Campaign Execution:

The Challenge was centred around live branded activations at Auckland gyms and a campaign microsite. It was then amplified through a radio partner (The Rock), social media, eDMs to gym memberships and a hand-picked selection of key influencers.