Healtheries Boost

Healtheries were relaunching their Boost range with a new and improved packaging and formula. Energi devised a PR stunt featuring influencer and tradie Jesse James, flying him to Queenstown in a Helicopter to hit golf balls 4,500 feet above ground. The outcome? A viral reel and a giveaway with over 590 competition entries.
PR packs were also sent out to organic influencers with no pre-arrangement for content creation resulting in 100% uptake with all influencers posting the new Boost range to their socials.

The range was also picked up by media featuring in Woman’s Weekly and FMCG Business