WE CREATE
DEMAND FOR YOU
If your business is in consumer goods, or household durables, or professional services, or any other field that requires selling to people, we can help you…
Work out how you can grow your business
– with strategy and problem-solving for brands, customers, products and channels
Stand out from your competitors
– with brand positioning and identity, creative concepts, communications, packaging design and retail merchandising, and web design
Attract, connect with and convert customers
– with activations, promotions, advertising, digital marketing, e-commerce, customer engagement and social media programmes
Cultivate long-term customer value
– with customer experience design
We have developed a set of tools that help us design demand-generation programmes:
DemandScope™
is a strategic framework that helps us design the right demand-building programme for the challenge at hand.
BrandScope™
provides a way of defining the core exchange of value that a brand can offer customers.
SocialScope™
is a tool that aligns the strategic goals of a social media programme with competitive performance analysis.
SHOPPER MAGAZINE
Shopper was born of the desire to source and share content that is worthy of your time spent reading. Shopper is another step towards the team at Energi delivering our brand promise to Energise Business. Seeking out, sifting through and bringing to you shopper marketing content that may just provide an insight that creates a spark that matters to you and in 10-15-20 years down the track that insight could become part of your history with Energi.
Shopper is now availble as part of our digital blog for easy reading across mutliple platforms.
Click here now or feel free to see view our original PDF versions below.
DEMANDSCOPE™
DemandScope™ is strategic framework that helps us create demand-building programmes for clients. It explores each of the factors that contribute to demand in a holistic way.
From this we identify insights that:
- Create competitive advantages
- Find ways to be more visible and punch above your weight in the category
- Find ways to be more desirable and relevant to customers
- Better understand and influence customer behaviour
DemandScope™ has been used successfully to address many different business challenges.
An integrated social media strategy to stimulate and drive painting projects.
How to grow in a super-competitive category
DemandScope was used as a framework to develop promotional concepts.
To identify how to gain a competitive advantage.
To identify how to overcome challenges and gain the competitive edge.
How to gain traction in the grocery channel
A tactical promotion to raise salience and drive
purchases.
To define the next
level of competitiveness.
To explore the feasibility of a new business
venture
A detailed analysis of Christmas 2016: New Zealand’s biggest ever shopping event.
