Shop With Me is a methodology we developed to understand customer experience and the journeys that customers follow.

It uses a qualitative online community to explore the holistic customer experience:

• Underlying motivations and needs analysis

• The buying behaviour process

• How the products are then used in home

This method provides us with a realistic guide by shoppers in their own environment where they take us on their journey and experiences over time.

Shop With Me adapts to the dynamics of each category, taking into account buyer segments, channels and influences - both informal and commercially managed.

A great aspect of Shop With Me is the rich quality of first-hand evidence of what shoppers are experiencing and the reality of how products are used at home.

The insights from Shop With Me provide ways to improve customer attraction, product design, communications, channel management and category innovation.