Brandscope

There are many different ways to define a brand. There are temples, onions, golden circles and pyramids, just to name a few.

While these types of models are fine as a way to describe the basics of a brand’s purpose, proposition, value and tone of voice, they all tend to be introspective. That is, they provide an internally focused description of the brand.

Brandscope has been designed to focus more on the exchange of value the brand aims to achieve. That is, who is the target market and what do they want on one hand. And on the other hand, what does the brand offer them in order to secure that exchange of value.

Consequently, Brandscope defines the essential exchange where demand meets supply, or buyer meets brand. This is the exchange that we try to amplify in the market in order to drive growth.

We have used Brandscope many times in many markets. It defines the heart of any communications brief.