Demandscope

DemandScope™ is strategic framework that helps us create demand-building programmes for clients. It explores each of the factors that contribute to demand in a holistic way:

• The operating CONTEXT of the brand

• The level of BRAND SALIENCE compared to competitors

• What creates buyer DESIRE in the category

• What is the buying BEHAVIOUR in the market

From this we identify insights that:

• Create competitive advantages

• Find ways to be more visible and punch above your weight in the category

• Find ways to be more desirable and relevant to customers

• Better understand and influence customer behaviour

DemandScope™ has been used successfully to address many different business challenges, such as:

• How to overcome competitive disadvantages in the analgesic market

• How to gain a competitive advantage int he bed market

• How to create growth for a furniture retailer

• How to better influence the brand decision of paint buyers