How can we be competitive in-store?

Wattyl is a well-established brand in the paint market. The category is very competitive and very seasonal in how it operates.

Energi has worked with Wattyl (and its owner Hempel) for many years to create a strong shopper marketing presence in the Mitre 10 chain of DIY stores.

This work has involved creating and deploying a monthly cycle of promotions through over 80 stores nationwide.

The Outcome
Wattyl has come to rely on Energi’s knowledge, capability and consistency to maintain a powerful presence at the point of purchase.