Could Z Energy become a fresh food company beyond fossil fuels?

Z Energy asked Energi to explore the world beyond fossil fuels and whether Z Energy could diversify and become a fresh food company in the future.

Using a mix of consumer qualitative research and concept co-creation we were able to:

• Provide a clear answer for whether this change was possible

• Develop a 6-dimensional meaning and assessment tool for what “fresh food” is all about

• Reviewed Z Energy’s existing workings on what fresh food might mean and helped refine them

• Develop a clear short, medium and long term roadmap for how Z Energy might become a fresh food company, including over 30 specific innovation ideas

The Outcome
Z Energy had a new way to understand fresh food and how to deliver it in-store. It also had a roadmap for how to evolve from its current offering to a new offering over time. The question left to answer: would it do it?