Patney slays the snore monster

The snore monster. Some of us are cursed to live with them. Some of us may be guilty of unleashing them in our sleep.

Snoring is a real issue for many couples and notoriously difficult to address. There are many treatments available, some of which are highly intrusive and definite passion killers. And most simply don’t work.

On the other hand, Patney pillows are designed to knock snorers on the head. Well, at least cushion their heads at the right angle so that the airway is not compromised, thereby conjuring up the dreaded snore monster. They work brilliantly.

Energi helped Patney out with a digital marketing and social media campaign. The campaign framed snoring as an unwelcome monster in the bed. With a dose of humour to lighten the subject we were able to mitigate the harmful blame-game that snoring can create.

The Outcome
With the snore monsters’ humour we were able to facilitate more constructive couple conversations, and help lots of people enjoy peaceful sleeps on Patney pillows, free from snore monsters.