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Vishal Ponnappa

All the posts published
Displeased,Customer,Doing,A,Thumbs,Down,Review,On,Shopping,Experience.

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

DDO Take-Away OUTPUT
Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one
ScanAI
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores
GenZ
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself
BlackFriday
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!
Singlesday
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day
Superpremium
Superpremiumisation. Once you get over how to say it, you will start to see it all through the supermarket. It is
YearOfTheVoice
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from
Blockchain
… and why should I care? There’s a revolution bubbling under the surface that might just be as impactful as the
HeartofDemand
Notes from the retail front line. A few years ago the eminent Zoologist Dr Desmond Morris was asked why people relate
FacebookChange
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this
AppPersonalise
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new
PositiveBrandWins
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being
Scrolling
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block
Vishal Ponnappa | Energi Advertising