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Vishal Ponnappa

All the posts published
Displeased,Customer,Doing,A,Thumbs,Down,Review,On,Shopping,Experience.

How Deep in Experience Debt is Your Business?

July 19, 2021
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Shopper Experiences, Shopper Technology, Shopper Vol 11

Customer-centricity is quickly becoming one of the most important factors to deliver on in 2021.

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5 MIN READ
DDO Take-Away OUTPUT

Digital Day Out 2020 Takeaways

November 2, 2020
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Shopper Behaviour
Brought to you by those who are leading the forefront in today’s digital world, The Marketing Association’s Digital Day Out (DDO) has become one
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11 MIN READ
ScanAI

Cashier-less payments

December 14, 2018
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Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends
Today’s customer is channel-agnostic, switching effortlessly between online and bricks-and-mortar buying and employing a blend of shopping techniques: patronizing physical stores
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7 MIN READ
GenZ

Your guide to Gen Z

December 14, 2018
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Shopper Behaviour, Shopper Magazine, Shopper Vol 8
The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself
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3 MIN READ
BlackFriday

Black Friday 2018

December 14, 2018
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Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends
Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!
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1 MIN READ
Singlesday

Singles’ Day 2018

December 14, 2018
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Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8
Now the largest online shopping event in the world. 2019 will see a growth in global ‘shopping day’ events Singles’ Day
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3 MIN READ
YearOfTheVoice

The year of Voice

December 14, 2018
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Shopper Behaviour, Shopper Experiences, Shopper Magazine, Shopper Technology, Shopper Vol 8
According to a Wall Street Journal article, tech companies now have their eyes on the next billion internet users mostly from
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5 MIN READ
Blockchain

What the hell is Blockchain

April 30, 2018
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Shopper Technology, Shopper Vol 6
… and why should I care? There’s a revolution bubbling under the surface that might just be as impactful as the
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3 MIN READ
FacebookChange

Facebook makes more… C-C-C-Changes

April 30, 2018
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Culture, Shopper Experiences, Shopper Technology, Shopper Vol 6
Q&A with Mel Lee – Strategic Director @ Backchat Media Facebook threw us all a curveball at the beginning of this
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4 MIN READ
AppPersonalise

Personalising shopper experience

April 30, 2018
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Culture, Shopper Experiences, Shopper Technology, Shopper Vol 6, Shopping Trends
In the world of apps it’s a constant battle to grab the consumers undivided attention. With a market saturated with new
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1 MIN READ
PositiveBrandWins

Positive Brand Wins

April 30, 2018
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Culture, Shopper Vol 6, Shopping Trends
For most companies competing for Google or Facebook News Feed placement comes at a significant cost. Facebook algorithms are constantly being
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2 MIN READ
Scrolling

Creating the ultimate scroll-stopper

April 30, 2018
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Shopper Experiences, Shopper Technology, Shopper Vol 6
We have all been here before, you’re scrolling through your Facebook feed and within seconds your knees deep in a block
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1 MIN READ
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Vishal Ponnappa | Energi Advertising