• HOME
    HOME
  • OUR WORK
    OUR WORK
  • OUR BLOG
    OUR BLOG
  • SHOPPER MAGAZINE
    SHOPPER MAGAZINE
    • VOLUME 6
      VOLUME 6
    • VOLUME 7
      VOLUME 7
    • VOLUME 8
      VOLUME 8
    • VOLUME 9
      VOLUME 9
  • NEWSLETTERS
    NEWSLETTERS
  • CONTACT US
    CONTACT US
CONTACT INFORMATION
Level 1, Tasman Building
16-22 Anzac Ave
09 300 4666
LATEST TWEETS
avatar-twitter
goodenergi
Follow On Twitter
Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings #Zoomception #Zoom #stayhome… https://t.co/1AlL7CDX3n
18 hours ago - goodenergi
A global study across 13 markets, shows how purchase behaviors are changing amid the crisis and what this means for… https://t.co/ZHOnbLdpAe
yesterday - goodenergi
🤔 Zoom bingo? 🐦 https://t.co/YXehTFrUJb
yesterday - goodenergi
“The opportunity to stand out and build positive brand sentiment in the minds of consumers depends on smart, creati… https://t.co/9Lf4USrpGn
yesterday - goodenergi
INSTAGRAM FEED
  • Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings #Zoomception #Zoom #stayhome #agencylife #GoodEnergi
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯 Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀 #print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 #Repost @pedrosbluff • • • • • • A proud moment as our mini money pouch enters the Te Papa Museum collection this month. Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients. This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals. The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand. The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city. Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round. At times like this, we love having a bit of greenery in our homes 🌿 🌸 #KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
logo-mobile-energi
  • HOME
    HOME
  • OUR WORK
    OUR WORK
  • OUR BLOG
    OUR BLOG
  • SHOPPER MAGAZINE
    SHOPPER MAGAZINE
    • VOLUME 6
      VOLUME 6
    • VOLUME 7
      VOLUME 7
    • VOLUME 8
      VOLUME 8
    • VOLUME 9
      VOLUME 9
  • NEWSLETTERS
    NEWSLETTERS
  • CONTACT US
    CONTACT US
logo-energi
logo-mobile-energi
To Blog

Energi May 2019 Newsletter

May 31, 2019
-
Newsletter
-
Posted by Paul Bayley
PREVIOUS POST
I’d like same, same, different please
NEXT POST
Energi June 2019 Newsletter

Related News

Other posts that you should not miss
EnergiJan2019

Energi January 2019 Newsletter

January 1, 2019
-
Posted by Paul Bayley

Kicking off 2019 we installed our new WilliamsWarn Brewery and commenced our inaugural brew of a Summer Ale. To celebrate, we served the inaugural brew up to Fred Soar and his team of Soar Printing technical specialists on Thursday 31 January at 4:00pm.

Read More →
Newsletter
1 MIN READ
EnergiAprilSM2019

Happy Easter Reading: Shopper Magazine Volume Nine

April 18, 2019
-
Posted by Paul Bayley

In this issue we cover Nostalgia, The Retail Apocalypse (or is that a rebirth), Retrofuturism (who knew there was such a thing), Key Influencers from the Marlboro Man to Kim Kardashian, and how we can take hope from not having to hit the changing room every time we wish to try and see a new look on.

Read More →
Newsletter
1 MIN READ
EnergiJuly2019

Energi July 2019 Newsletter

July 31, 2019
-
Posted by Paul Bayley

Bitter Sweet. As the nation woke at 6:00am on July 14 and tuned in to watch the last 10 minutes of the World Cup Cricket final, we watched the New Zealand Black Caps grab defeat from the jaws of victory. The nation reeled.

Read More →
Newsletter
1 MIN READ
LATEST POSTS
  • November 30, 2019
    Energi November 2019 Newsletter
  • October 31, 2019
    Energi October 2019 Newsletter
  • October 1, 2019
    The great kiwi summer holiday myth
  • September 30, 2019
    Energi September 2019 Newsletter
GET CONNECTED

Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings #Zoomception #Zoom #stayhome #agencylife #GoodEnergi
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯 Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀 #print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 #Repost @pedrosbluff • • • • • • A proud moment as our mini money pouch enters the Te Papa Museum collection this month. Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients. This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals. The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand. The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city. Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round. At times like this, we love having a bit of greenery in our homes 🌿 🌸 #KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
  • Energi is proud to be a sponsor of Mark Ritson’s Work From Home Marketing Bootcamp in association with the @marketing_assoc. Mark as most of you will know is recognised as a global superstar in marketing and his Mini MBA has been a worldwide success. Launching on Monday 20th April, this 12-week live-stream programme will explore marketing topics, with a focus on how to apply them in the challenging time of COVID-19 and beyond. Interested? Sign up at the link in our bio. #WFH #Marketing #Bootcamp #NewZealand
  • Here at Energi, it's business as usual but remotely! As you can see we have started our morning WIPs via Zoom and it has been great #TechUnitesUs Energi employees have access to the server remotely and the studio is fully operational. We are fully contactable via FaceTime, Zoom, Skype, Microsoft Teams, Slack or whatever platform suits your organisation in addition to regular email. We believe in the power of Good Energi, if you feel yourself sliding, we are here. Hey, it might be from the vege garden, or we can garden together, it may be from the deck to enjoy a virtual Tiki Cocktail Happy Hour! More importantly and most sincerely, do not slide. To echo the words of our Prime Minister, be kind. P.S Shirley was missing from our call due to fielding client calls and making sure everything is ticking along. We missed you @shirley.lowe123 🧡 #GoodEnergi #COVID19 #BAU #LifeGoesOn #HereForEachother #BeKind
  • The team headed out to Rotorua over the weekend for the next edition of the Musashi Beat Your Best Challenge. The location - 2020 National Touch Rugby Championship where we took the challenge to Touch teams from across the country 🏉 🏆 💯 #GoodEnergi #Activation #Musashi #BeatYourBestNZ
  • Indie in the trusty Energi Mini heading out to deliver care packages to our influencer friends across the city 🎁 #GoodEnergi #AdLife #CarePackage #Nappies
  • THANK-YOU @frankaccountants 🥂 for your very kind thought. #celebratingsuccess #kindness #nzdmawards2019 #cheers
  • Last week marked a special day for all of us at Energi. We picked up a Gold at the NZDM Awards in the Healthcare & Wellness category for the Musashi Beat Your Best Challenge campaign! 🥇 Tons of gratitude to an amazing client and media partner for all their support 🙏🏻 2020 is off to the right start 💯 #OneTeamOneDream #GoodEnergi #Vitaco #Mediaworks
  • When it comes to 'the perfect setting' for a client workshop, we couldn't have asked for anything better than Ringo Starr's drumset and Slash's guitar 😍🤘🏻 An excerpt from NZ History of The Beatles 1964 tour of NZ reads: "Nobody could have seen the impact of the tour. 'Beatlemania' had already hit Australia, but locals did not expect New Zealanders to act in the same way. New Zealand teenagers were thought to be 'rather more balanced'. Older New Zealanders, shaped by the Depression and war, seemed bewildered and alarmed at their children’s reaction. Was it ‘a manifestation of the old tom-tom jungle cult – the beat that sends the immature mind into ecstasies merely by repetition?’ one asked. Months of discussion and soul-searching followed the tour." 🤣 #GoodEnergi #ringostarr #Workshop
  • GG putting her best paw forward to make sure Indie feels at home 🐾 #GoodEnergi

Copyright 2020 Energi Advertising Holdings Ltd

Energi May 2019 Newsletter | Energi Advertising