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Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
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SameSameDiff

I’d like same, same, different please

May 1, 2019
-
FMCG Articles, Shopper Experiences, Shopper Technology

For most of us, the supermarket is a natural part of everyday life. Sure, there is a minority who buy through modern alternatives like subscriptions services, or click and collect, or shop online with home delivery; but most of us still make regular trips to the supermarket for our shopping.

Our relationship with our supermarket is like other long-term relationships in life. We like things to be steady and reliable on one hand, but sometimes we want things to be a bit different and exciting. The contrast is important. Being too predictable breeds boredom. Too much change and variety creates confusion and anxiety that is hard to trust.

Most people tend to use a very narrow range of the same few supermarkets. We value what is close and convenient to where we live, or on a common route we take. The sense of permanence – that the local supermarket is there and open – is psychologically comforting. It is interesting to see what happens when this permanence is placed in jeopardy even for a day around public holidays. People stock up in advance with enormous trolleys full of essentials as if a nuclear winter is about to set in.

We also value what is familiar and easy to shop. There is nothing worse than getting lost navigating the unfamiliar aisles of a foreign supermarket. It takes a lot longer to shop, not being able to find what you want creates stress, and there is an irritation if your favourites are not available and you are forced into substitution.

There is a benefit in knowing where everything is amongst the thousands of items on shelf. That familiarity also helps us spot the contrast of ‘new’. When we know the usual lie of the land we are better prepared to see new products, or promotions, or innovations that can spice up our shopping trip, or give us something new to take home.

So then, supermarket shoppers are creatures of habit that enjoy a splash of new.

By nature, ‘New’ can take different forms. In New Zealand, we have seen Little Shops, Little Gardens, virtual Easter egg hunts, and giveaway plastic containers. On most trips, there is something tasty and new to sample. There are always new prices, to the point that we have been trained to see promotional prices as the norm in many categories. There are also usually bold new product displays, and bunting that announces that Christmas is on its way.

Looking overseas, here are 10 examples of new innovations that supermarkets have introduced:

Sainsbury’s (UK)

They deliver personalized messages and customized loyalty scheme offers delivered to shopper’s mobile phones via beacons while in store. This resulted in a 7% sales lift in the test stores.

Intermarché (France)

Created their own brand yoghurt multipack with each container having decreasing amounts of sugar to help shoppers wean themselves off high sugar yoghurt. A 44% sales increase for product users was reported.

Monoprix (Tunisia)

Created an augmented reality Monoprix Smiles app to enhance the in-store experience of millennial shoppers. It brings up surprise icons on screen and rewards shoppers with spot prizes.

Bou Khalil (Lebanon)

Created an alternative ‘Good Notes’ currency that shoppers can buy as a way of donating to support Syrian refugee charities. This generated 25 million Lebanese pounds in Good Notes.

METRO (Germany)

Have launched an in-store farm concept. They grow herbs and produce using a hydroponic system.

Nation’s Experience (Canada)

An all-in-one grocery store, dining destination and virtual reality entertainment centre.

Amazon Fresh Pickup (USA) 

Have created a drive-thru grocery store for online orders. They’ll be ready within 15 minutes from when the order is placed.

Whole Foods (USA)

Have introduced DIY fresh juices prepared by the shopper in-store. It uses a selection of pre-prepared fruit and vegetable packs to choose from.

Whole Foods (USA)

Their Bryant Park store has introduced a ‘produce butcher’ who does all the chopping, slicing, dicing and mincing of vegetables and proteins for the shopper in-store.

Meny (Norway)

They have brought story-telling into the store in the form of interactive kiosks and posters in which experts provide information about quality guides, provenance, food preparation and other information to shoppers.

So when you next visit your local supermarket, consider what are they providing for you. Is it same, same with, or without the different?

Tags
FMCG ArticlesLew Bentley
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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

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I’d like same, same, different please | Energi Advertising