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  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
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StoreFuture

Shopping of today meets the future

April 18, 2019
-
Shopper Experiences, Shopper Technology, Shopper Vol 9

Fast forward the last couple of decades to today, there have been many innovations that have transformed our shopping experience. 

Thanks to the wonderful powers of technology, the way we interact not only online but in-store has been forever changed. We have found a few examples where this couldn’t be any truer. In each instance, we see how retailers are trying to leverage various “personal experience” touchpoints of the past whilst ensuring that everything remains within the futuristic spectrum.  

Oh, to be agile in a supermarket! 7Fresh have opened a technologically advanced supermarket. Shoppers can shop hands-free with very smart shopping cards that follow customers around the store. 

7Fresh Autonomous shopping carts.

Taking it one step further, the stores have “magic mirrors” which display information about the product when it has been picked up such as the origin of the product and when it was harvested. Back in the day a shopkeeper would be having that conversation with you in person, but this brings a futuristic approach to how people can find out in detail about the products that they have purchased. 

Specsavers went virtual with the launch of their “Frame Styler Tool”. As a person who wears glasses, trying on many different frames to find the perfect pair isn’t really my idea of fun, hygienic or a quick experience. Taking all of that away by moving this experience online, Specsavers launched a wonderful tool on the website which literally gives you access to virtually try on hundreds of pairs at the click of a button. 

Find the pair you like, click the “Virtual Try-on” button, scan your face and within a few seconds, you’re wearing the frames and have a pretty good idea whether or not they suit. What’s really cool is that you could share this with friends and family to get their opinion which kind of mimics them going shopping with you. 

Is anyone actually really a fan of trying on clothes in-store? The bright light shining down with the 180-degree mirrors covering all angles only to try on something that completely makes you feel a black bag would do better justice. Bring on 2019,
hello ZOZO…

“Say goodbye to standard sizes and hello to custom-fit clothes…..ZOZOSUIT lets you capture a 3D measurement of your unique body from the home. Once you’ve measured, you can order affordable ZOZO clothing that is made according to your unique measurements and delivered directly to
your door.” 

“It’s like having your very own specialist tailor making you custom made clothing verse the mass-produced fast fashion of today” 

Talk about stepping into the future with Nike. Last year, New York saw the first of its kind “The Nike House of Innovation 000”. Here, customers reserve shoes online to try on in-store. On arrival, they make their way to their own locker with their name on it through a dedicated entrance and all they have to do is unlock their locker using their smartphone. Furthermore, the app has a mobile check-out meaning the Nike lover doesn’t have to stand in a queue let alone talk to anyone.

This sounds like the ultimate convenient shopping experience paired with a timesaving element. It’s like having a concierge to personalize your shopping experience while making it faster. 

Appealing to the senses with Ted Baker. In 2017, it’s Regent Street store made its exterior interactive. “Shoppers were encouraged to place their hands in the window, triggering a camera to photograph their face (as well as prompting sound effects); the image would then be placed into scenes from ‘Keeping up with the Bakers’ and shared across social media. Participants were also entered into a prize draw to win a £1,000 shopping spree in-store.” What a fun way to engage with shoppers on another level.

“Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, or to promote a retailer’s online presence”

Nikki Gilliland

The pressure is on to keep up with the technological times whilst still maintaining a personal connection to the shopper.  It is clear that even though tech is flying ahead there are still instances from the past that are essential to the shopping experience.

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GET CONNECTED

Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

Copyright 2020 Energi Advertising Holdings Ltd

Shopping of today meets the future | Energi Advertising