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In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

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ShoppingMall1

Retail apocalypse or rebirth?

April 18, 2019
-
Shopper Behaviour, Shopper Experiences, Shopper Vol 9, Shopping Trends

Retail giants worldwide have been hitting hard times, with the closing of stores and loss of shopper interest, victims to the so-called “Retail Apocalypse”. 

Last month alone, Gap, J.C. Penney, and Victoria’s Secret all announced they would be closing more than 300 stores. These store closures followed after Sears had announced they would be filing for bankruptcy and closing roughly 140 Sears and Kmart stores.

So, what does this mean for the future of physical stores, are they doomed to follow the same fate? Amazon.com is quick to be blamed for the retail decline. However, Amazon with about $100 billion in sales, only accounts for 1.6% of the total U.S. retail sales. Online sales can’t be the only contributing factor to falling retail sales?

“One insight is that our shopper consumption needs and requirements have changed significantly”

Mobile phones, for example, have become such a big part of our everyday lives. However, Ten years ago, they were simple and cheap. The total mobile phone market in the U.S. in 2006 was around $10 billion. Apple now sells roughly $66 billion worth of iPhones annually. Consumer income has not changed much in the US since 2006, thus over the last 11 years, $200 billion U.S. in shopper spending was diverted to mobile phones. If you include the fact of children owning their own phones and larger phone service costs per household, that’s billions of potential shopping mall dollars not spent on clothes and shoes.

Simply put, the original Shopping mall/retail model was designed for a different consumer. But all is not over for brick-and-mortar stores if retail is willing to evolve. In particular, the challenge is how to manage multi-channel shopping. By adapting stores to offer services that provide conveniences such as “buy online, pick up in-store” (BOPIS) options, as well as advanced mobile integrations. Even showrooming – once seen as a potential threat – is helping drive online activity for consumers wanting to see and touch products before they buy.

Home Depot – Online order pickup lockers.

Data shows that 60 percent of millennials want to visit a store first to interact with products before buying them online later. The path to driving shoppers back into stores lies through digital experiences and leveraging technology to enhance in-store shopping. The Home Depot stores in the U.S have created such an experience for their customers, connecting both the retail and digital worlds together nicely.

“Home Depot developed a mobile app that allows shoppers to easily locate the products they’re looking for in stores”

Customers can read customer reviews and purchase items not currently available on the shelves. This “endless aisle” allows customers to not only shop from the 40,000 available products in-store but also access over 1.5 million products online.

Their app can analyze a photo of a door handle and search through an extensive product catalogue to find different replacement options. The shopper can then use the wayfinding feature to direct them to the exact aisle where the product is located, or they can get it shipped to their home if it is only available online. Retail giants are aggressively investing in digital technologies, pure online stores are pursuing a reverse strategy – looking for a physical footprint through acquisitions and pop-up installations (such as Amazon planning to open a chain of grocery stores across major US cities). These two worlds are merging, and consumers will continue to embrace evolved ways of shopping. 

Walmart – Pickup towers and lockers.

Retail needs to do what that channel can do best; deliver live, physical experiences. They can take advantage of the sensory and tangible value of “being there”.

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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

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Retail apocalypse or rebirth? | Energi Advertising