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Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
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Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
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GenZ

Your guide to Gen Z

December 14, 2018
-
Shopper Behaviour, Shopper Magazine, Shopper Vol 8

The one constant for the retail industry is changing. Just as the industry seemed to get its heads around re-inventing itself to meet the expectations of tech-savvy Millennials, there is a new demographic of consumers flexing their buying power – Gen Z.

Who is Gen Z?

Now, all 22 or younger they consist of a mix of students and youngsters entering their first jobs and represent one-third of the world’s 7.7 billion people. They are a generation of true digital natives that are starting to wield enormous buying power.

A recent Wall Street Journal article describes Generation Z as “…a scarred generation, cautious and hardened by economic and social turbulence,” and this shapes their characteristics and the way they interact with brands. The marketing conversation has for too long been concentrated on Millennials who are now almost in their 40s and it is important to note that Gen-Z is different and requires a different approach.

Here’s what you need to know about Gen-Z going into 2019.

They embrace individuality

A strong belief of exceptionalism runs through this generation where each person is seen to be unique and being ‘oneself’. They select styles and products that complement their personalities and communicate their identity. This often is a collection of cultures and values from across the world.

‘Authenticity’ is the new buzzword

Having grown up in the age of ‘fake news’ and ‘clickbait’ headlines, this generation knows authenticity when they see it. Imbued with a strong B.S meter, they have strong filters for inauthentic and irrelevant information. Growing up engaging with YouTube stars who are relatable make them appreciate the chance to interact with real and raw content vs polished executions. They are less likely to follow trends created by paid influencers and look to, genuine experts or like-minded people.

Their mind’s on their money

A generation that has grown up witnessing the burdens of student debt and the buckling economy they are careful with their money and are already planning their long term financial goals. Gen Z puts a high priority on savings and are pretty optimistic about their financial future. Opting for utility and quality, they expect to get more for their money.

They shop smarter

They shop smart with their phones. They are attuned to the honesty of ratings and reviews and they are used to spending hours researching a product before purchase. Transparency is quickly becoming an integral part of the shopping experience from customer ratings to influencer reviews.

Their values are invaluable

This generation has grown up within a culture of marketing that speaks to their identities and values. Diversity is a defining feature of the generation. Inclusive messaging is not just a perk, it’s now an expectation. Since their products are looked at to reflect their individual personalities, these shoppers consider what a brand stands for before buying into it. It’s no longer about the label but about everything from campaign casting, ethnical manufacturing and sourcing. studies have shown that Gen Z is interested in racial, gender and income equality, as well as environmental issues. Standing up for these values along with transparency is what will be a differentiator for brands.

One size does not fit all

Gen Z does not want to feel marketed to. As stated the more authentic and personal the recommendations are the better the value seen. This goes beyond the traditional ‘set it up and forget’ approach to media where reports have shown that they are willing to give up personal data in exchange for personalised experiences and getting some value in return. Again, relevance, transparency and authenticity are key . They want brands to stop ‘marketing too hard’ and viewing them as prospects of shifting the focus to collaboration and interacting with them at an individual level. Throw your cookie-cutter approaches out of the window.

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Shopper Vol 8Vishal Ponnappa
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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

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Your guide to Gen Z | Energi Advertising