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  • Happy #InternationalBeerDay! 🍺 In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody! What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour! This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey. Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark. At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨ #GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some delicious hangi by the @themaorikitchen and watch daily kapa haka performances #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ We are so grateful for both of your diligence and hard work over the years. You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen. Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. Let the celebrations roll on! 🥂
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BlackFriday

Black Friday 2018

December 14, 2018
-
Shopper Behaviour, Shopper Experiences, Shopper Technology, Shopper Vol 8, Shopping Trends

Kiwis shelled out $442 million over the Black Friday weekend, that’s an 85% increase from 2017!

Watch the Energi Shopper Vlog for the breakdown of the 4 key ingredients that make Black Friday the mega shopping festival that New Zealand has fully embraced.
Tags
Shopper Vol 8Vishal Ponnappa
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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Happy #InternationalBeerDay! 🍺 In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody! What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour! This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey. Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark. At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨ #GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some delicious hangi by the @themaorikitchen and watch daily kapa haka performances #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ We are so grateful for both of your diligence and hard work over the years. You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen. Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day. It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening. 2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave… Very exciting times ahead! #GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻 We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies. Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape. Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand. Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat. We are excited about what 2020 holds for us all. #GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.
  • The lockdown period forced us to pivot one of our favourite campaigns, the Musashi Beat Your Best Challenge to evolve from a physical activation to one that challenged people right in their homes. 6 weeks and 8 short form inspirational workout videos later, it's safe to say the campaign was a success. High engagement and participation resulted in a wealth of User Generated Content for the brand. And guess what, product sampling was right at the heart of it, staying true to the core objective- get product into our shopper's homes! Musashi stepped in at a time of disruption, providing its audience with incentives and social motivation to stay on top of their fitness regimes. In celebrating the unique ways Kiwi's adapted to working out from their homes, the brand brought alive the passion in the category. Shoutout to the talented athlete, two -time King in the Ring Champion and Musashi Ambassador @carlosulberg for scripting and shooting each of the workout videos and adding value with his expert fitness advice. Check out all the videos by visiting @musashinutrition #Workout #Digital #Activation #Pivot #Inspire #Engagement #SocialMedia #Sampling #Marketing #covid19
  • Thank you @sachieskitchen. The team are very happy! 🤗welcome back level 2 shared lunch.
  • @melissafrancescaranaldi confirming your compulsory morning constitution is awaiting your return to Level 1 for Level 2 return to work Monday. For the return to work crew tomorrow, the office is ready and set to go! Hi ho hi ho it’s Covid-19 safe distancing we go..tomorrow!

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Black Friday 2018 | Energi Advertising