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  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
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GenZConsume

Gen Z – The digital consumer monsters!

August 27, 2018
-
Shopper Behaviour, Shopper Technology, Shopper Vol 7, Shopping Trends

Gen Z is the first generation to have grown up with connected devices in their hands. But “always on” doesn’t mean for a second they are the easiest to connect to.

Being Millennial got me the generic title of “digital savvy,” but I remember a time without internet connections and I didn’t receive my first smartphone until my 20’s. 

However, Gen Zers have never known a world without smartphones, in fact 40% of Gen Zers say that working Wi-Fi for their phones is more important than working toilets, and 50% say they “can’t live without” YouTube. They are monster digital media consumers, using their smartphones at least three hours per day. 

Research shows that 85% percent of Generation Z discover new products on social media and are also 59% more likely than older generations to connect with brands on social.

Instagram is the most popular app for brand discovery, with 45% of teens using it to find new products, followed by Facebook. 

YouTube is their go-to when it comes to shopping recommendations while using Snapchat to document their shopping experiences in the real-word. 

“So with all this non-stop social consumption, Gen Z should be an easy group to target right?”

Teenage shoppers have come to expect retailers to offer a more personalized experience based on their shopping habits and preferences. 

However they have learned from previous generations the dangers of the internet and its real-time repercussions, Gen Zers prefer to browse as anonymous voyeurs.

Privacy is super important to them. Teens may use aliases or create separate accounts to maintain different social media personas. And where private channels are available, such as Instagram’s direct message option, teens will probably use it instead of publicly tagging friends.

Also, Gen Zers have a well-developed tolerance of digital ads. Marketers have about 8 seconds to reach a teen before they keep scrolling. So videos, for example, need to make their point fast. It’s also important to pick the right platforms when targeting this switched on the group.

Another thing to consider is the consumption of these platforms via gender. Brands should take this into particular consideration.

Girls are more likely to use Instagram, Facebook, Snapchat, Pinterest and Tumblr. With boys spending more time on Twitch, TV, and Reddit. 

Boys tend to measure the “coolness” of something based on fads and friends, whereas girls determine something is cool based on how it makes them feel according to a survey from AdWeek and Defy Media. This seems to me like an age old insight thats still relevant even today. 

Either way, the share number on Gen Zers is worth paying attention to with an estimated 60 million. And while they have a reported $44 billion in buying power alone, when you factor in their influence on their parents home purchases, their real spending power is closer to $200 billion. And that’s US dollars people!

So we can’t deny that Marketers must prepare to shift strategies based on this demographics preferences, which will change and dominate the media and marketing landscape in the very near future. 

Are YOU and your brand Gen Z ready?

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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

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Gen Z – The digital consumer monsters! | Energi Advertising