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Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
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AIANZ

Chatbot? Chatwhat?

August 27, 2018
-
Shopper Behaviour, Shopper Technology, Shopper Vol 7

Chatbots were created as a marketer’s dream ally, a magical tool that allowed brands to literally be ‘always on’.

The last two years have seen enormous growth in the number of chatbots entering the market as well as a larger number failing terribly. According to a 2017 Grand View Research Study, the chatbot market is poised to reach $1.23 billion by 2025 with an annual growth rate of 24.3%. 

Let’s deconstruct what they are all about to help you make a better decision on whether your business requires one or not and what benefits they bring to your customers. 

Chatbots? What’s that? 

Chatbots are essentially computer programs that automate certain tasks generally through a conversational interface. You will find these programs generally running over social media platforms such as Facebook Messenger and Twitter or within websites, built into their chat windows. These programs could be powered by artificial intelligence, helping them execute complex activities, personalize responses and improve performance over time through a continuous learning process. 

In their most primitive form, chatbots are built using a list of ‘if this then that’ rules that reflect the typical queries you would expect from your customers and inputting a list of responses to each expected query.

What makes them special for my customers?

  • Continuous learning through multiple conversations allows chatbots to leverage large amounts of internal data and truly connect with customers. 
  • Simple, quick service in a reasonably personalised way
  • Your customers never have to download another app that they will never use. Chatbots built into messaging interfaces allow the business to reside within the top apps that are already on your customer’s smartphone. 
  • Typical research behavior showcases that people want the information they are looking for as quickly as possible. Chatbots assist with instant relevant data that can be tailored in a way to value add to anything that a Google search can throw up. The whole point is to provide a direct path between their problem and a solution.

What kinds of benefits can I expect for my brand? 

  • Always on – Available 24*7, chatbots abolish the days of waiting for the next available call operative or responses to emails allowing your customers to always have a direct line to your company. 
  • Scale your conversations – The ability to have thousands of simultaneous conversations with customers means that no matter what time of the day, every customer will receive tailored instant communication and every single customer will be answered. 
  • Opens up the information gateway – Customers no longer need to click through your website looking for the information they truly need. Chatbots enable your business to speed up the process from search to discovery. 
  • Automation of repeat tasks – Most queries that clog up a business’ phone lines and inboxes fall within the simplest queries such as – what are your store times, what is the price of this product, how can I update my profile information, what is the status of my reservation etc. chatbots allow you to automate these responses and free up manpower hours for more productive tasks.
  • Tailored experiences – Smarter chatbots powered by AI, allow for your brand to create personalized experiences for every single customer by remembering every single conversation and choices your customer has made in the past. A shopping assistant bot that recommends clothing choices to a customer could be molded by that individual customer to his/her specific likes. This ensures no garment is ever repeated through the recommendation engine thus allowing for wider tailored discovery of your brand’s offerings.  
  • Cost-saving – The bulk of your cost will be incurred when building and setting up your chatbot; after which it’s all about regular updates based on the way your customers use the service. This translates into a low cost to the company when compared to employing staff with a weekly salary.
  • Consistent conversations – As chatbots are set up basis your brand’s personality and tone of voice, you will never have to worry about your customer representatives having a meltdown at work and not providing the brand experience that you expect every single one of your customers to enjoy. Controllable and consistent, your chatbot could be your best first point of contact for customers.

What is the main hiccup I should look out for?  

The biggest issue with chatbots is that users expect far more than what they can actually deliver, and this is where the system breaks down. Instead of making complex chatbots that solve a number of issues, simpler chatbots that solve simple problems for your customers are the ones that perform best. After all, customers are happy when getting what they want and happiest when their expectations are met.

Are there some Kiwi chatbots that I can take for a spin?  

Jamie (shown above), one of the newest interfaces in the market is a digital assistant brought to you by ANZ. 

Alan by Squirrel is an AI bot created specially for first home buyers.

Oscar, Air New Zealand’s travel assistant just turned one.

Sunny, deployed by Solarcity helps homeowners switch to solar.

Netsafe looked to scam the scammers with their innovative chatbot.

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Shopper Vol 7Vishal Ponnappa
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GET CONNECTED

Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Put your feet up this weekend with a copy of @unomagnz’s latest issue, featuring these two incredible @sheeo_world Activators who are doing their part to drive global change and uplift other women in the industry - and we’re loving it!

Link to the full article in our bio. 👆🏻
  • Once again, here at Energi it’s business as usual but remotely. Stay safe everyone.
  • Calling our fellow bookworms, today is for you! 📚

From your favourite sun-lounger spot, or perhaps tucked away in bed, there is no better way to celebrate #BookLoversDay than by kicking back with your favourite read. 

Check out our latest blog post to discover a few of our most-loved classics. Link in our bio!
  • Happy #InternationalBeerDay! 🍺

In honour of this fun global event, we’re very excited to share our most recent brew, Energi Rapsody!

What technically is a ‘Rhapsody’ you ask? It's a piece of music written without a formal structure, expressing powerful feelings and emotional excitement. In that note, our limited edition beersie is rich with highly contrasted tasting notes and colour!

This fresh brew is a Bohemian Pilsner with black pepper hops and spicy herbal undertones, that will take you on a journey.

Rhapsody comes along with a curated playlist of Rhapsodies to give you the full experience. 

Check out the playlist link in our bio!
  • July 2020 will be remembered as the month for social media going dark.

At Energi, we joined the global boycott initiative over the last 30 days in order to express our disappointment in key social media platforms allowing hate speech to fester unheeded. 

Read more about this, along with the other exciting things we and our clients have been up to during this period in our latest newsletter. Link in our bio. ✨

#GoodEnergi #BlackOut2020
  • Another year has rolled by and we are back to Matariki Festival and the new year. We recommend visiting Takutai Square at Britomart to get your hands some  delicious hangi by the @themaorikitchen and watch daily kapa haka performances

 #heartofaklcity #matariki #hangi @heartofaklcity
  • A very happy belated birthday to our amazing account directors, Melissa and Pen. ✨ 

We are so grateful for both of your diligence and hard work over the years.

You both bring so much joy to our team and clientele, we appreciate all your contributions to making the magic happen.

Special thank you to @bluebellscakery and @flowersafterhours for helping us spoil our girls. 

Let the celebrations roll on! 🥂
  • What a day! 🙌🏻 Last Friday, the Energi team ventured over to Waiheke Island for a strategic planning Away Day.

It was an action packed day filled with lots of hard work, followed by an amazing gin-making session with @thebotanicaldistillery and a divine meal at @mudbrick_nz in the evening.

2020 Here we come!👊🏼 #GoodEnergi #AwayDay2020 #WaihekeIsland
  • Our front door has undergone a bit of a makeover to include the newest addition to our family on Anzac Ave…

Very exciting times ahead!

#GoodEnergi #ArugaNZ #Headlight #Partnership
  • The cat’s officially out of the bag! 😻

We’re very excited to announce that Energi is partnering with @aruga_nz, one of Australia’s most dynamic PR agencies.

Rated the top PR agency in Australia last year, this amazing agency has a lot to offer the NZ media and communications landscape.

Backed by solid experience, Aruga has an enviable client portfolio of more than 120 big-name brands, local legends and small challenger brands in Australia and has now turned its attention to New Zealand.

Aruga NZ will be based out of our office on Anzac Ave, so drop by if you are interested in having a chat.

We are excited about what 2020 holds for us all.

#GoodEnergi #ArugaNZ #PR
  • We’ve had a fun day in the office shooting with our newest client @thefloristaklairport. Life is always brighter with flowers! 💐
  • Happy birthday for Saturday 23 May @vishalponnappa. Thank you for your diligence, integrity, creativity and strategic smarts that you bring to the Energi clients everyday. Enjoy your next 12 months traveling around the sun and your @jumpinggoatliquor birthday gift with our sincere best wishes and appreciation.

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Chatbot? Chatwhat? | Energi Advertising