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  • Into @te_papa we go 💕 #Repost @pedrosbluff • • • • • • A proud moment as our mini money pouch enters the Te Papa Museum collection this month. Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients. This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals. The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand. The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
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Shopper Vol 7

July 13, 2018
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Shopper Magazine
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Posted by Paul Bayley
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Pricing, for what it’s worth
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Stay up to date with the latest news by Energi, about Energi as well as insights from the world of shopper marketing.

  • Into Week 3 of lockdown and we have Paul walking into Paul's Zoom meetings #Zoomception #Zoom #stayhome #agencylife #GoodEnergi
  • Shoutout to our printing partner @soarprint for smashing through every requirement that's sent their way💯 Pictured here is a wrap for a trailer that was custom made to support the Musashi Beat Your Best Challenge 💪🏻. It definitely drew a lot of attention on the drive to Rotorua and back 👀 #print #GoodEnergi #Musashi #custom #wrap
  • Into @te_papa we go 💕 #Repost @pedrosbluff • • • • • • A proud moment as our mini money pouch enters the Te Papa Museum collection this month. Designed for clients of specialist shopper marketing agency, Energi, the pouch was commissioned for Lunar New Year 2017 as a gift for clients. This red ‘Mini Money Pouch’ is a striking example of a corporate, hybridised ‘Chinese New Zealand’ visual and material culture, developing through the work of New Zealand businesses. It is strongly inspired by both the design of New Zealand cardboard milk cartons and Chinese red packets, known in Cantonese as “lai see” (“hongbao” in Mandarin). The pouch’s red colour and associations with money, the Chinese zodiac calendar (according to which 2017 was the year of the fire rooster, hence the pouch’s stylised rooster graphic) and Lunar New Year, are characteristic of ‘lai see’. ‘Lai see’ containing new, or new-looking, monetary notes are typically gifted by family elders to younger family members, and from married individuals to unmarried individuals. The proposed accessory was one of the first pieces commissioned from Pedro’s Bluff founder and self-taught designer, Michelle Anson, and draws on her Chinese heritage and mixed Chinese/white English descent,having lived in Hong Kong, Australia and New Zealand. The pouch opens and closes using flaps on either side of the pouch which shut with the help of snap buttons. This aspect of the money pouch’s design is inspired by New Zealand milk cartons, with which Anson was fascinated when she first arrived in Auckland. “The concept of individually-owned corner stores (as opposed to franchises such as 7-Eleven) captured my attention when I moved to New Zealand. Dairy is a huge industry in this country, and I admired the aesthetic of the humble milk carton and wanted to translate the quintessentially New Zealand idea of that into a design that was functional and different. This collaboration with Energi was the perfect opportunity to take that design one step further by adding the rooster motif and red and gold colours that symbolise good fortune and prosperity.” #chinesenewyear #madeinnz
  • This time last year, the Energi team was delivering beautiful orchids and @grosurekiwicare house plant care packages across the city. Their amazing house plant range of products make sure your plant babies stay healthy and well fed all year round. At times like this, we love having a bit of greenery in our homes 🌿 🌸 #KiwiCare #GroSure #GoodEnergi #PlantBabies #Houseplants
  • Energi is proud to be a sponsor of Mark Ritson’s Work From Home Marketing Bootcamp in association with the @marketing_assoc. Mark as most of you will know is recognised as a global superstar in marketing and his Mini MBA has been a worldwide success. Launching on Monday 20th April, this 12-week live-stream programme will explore marketing topics, with a focus on how to apply them in the challenging time of COVID-19 and beyond. Interested? Sign up at the link in our bio. #WFH #Marketing #Bootcamp #NewZealand
  • Here at Energi, it's business as usual but remotely! As you can see we have started our morning WIPs via Zoom and it has been great #TechUnitesUs Energi employees have access to the server remotely and the studio is fully operational. We are fully contactable via FaceTime, Zoom, Skype, Microsoft Teams, Slack or whatever platform suits your organisation in addition to regular email. We believe in the power of Good Energi, if you feel yourself sliding, we are here. Hey, it might be from the vege garden, or we can garden together, it may be from the deck to enjoy a virtual Tiki Cocktail Happy Hour! More importantly and most sincerely, do not slide. To echo the words of our Prime Minister, be kind. P.S Shirley was missing from our call due to fielding client calls and making sure everything is ticking along. We missed you @shirley.lowe123 🧡 #GoodEnergi #COVID19 #BAU #LifeGoesOn #HereForEachother #BeKind
  • The team headed out to Rotorua over the weekend for the next edition of the Musashi Beat Your Best Challenge. The location - 2020 National Touch Rugby Championship where we took the challenge to Touch teams from across the country 🏉 🏆 💯 #GoodEnergi #Activation #Musashi #BeatYourBestNZ
  • Indie in the trusty Energi Mini heading out to deliver care packages to our influencer friends across the city 🎁 #GoodEnergi #AdLife #CarePackage #Nappies
  • THANK-YOU @frankaccountants 🥂 for your very kind thought. #celebratingsuccess #kindness #nzdmawards2019 #cheers
  • Last week marked a special day for all of us at Energi. We picked up a Gold at the NZDM Awards in the Healthcare & Wellness category for the Musashi Beat Your Best Challenge campaign! 🥇 Tons of gratitude to an amazing client and media partner for all their support 🙏🏻 2020 is off to the right start 💯 #OneTeamOneDream #GoodEnergi #Vitaco #Mediaworks
  • When it comes to 'the perfect setting' for a client workshop, we couldn't have asked for anything better than Ringo Starr's drumset and Slash's guitar 😍🤘🏻 An excerpt from NZ History of The Beatles 1964 tour of NZ reads: "Nobody could have seen the impact of the tour. 'Beatlemania' had already hit Australia, but locals did not expect New Zealanders to act in the same way. New Zealand teenagers were thought to be 'rather more balanced'. Older New Zealanders, shaped by the Depression and war, seemed bewildered and alarmed at their children’s reaction. Was it ‘a manifestation of the old tom-tom jungle cult – the beat that sends the immature mind into ecstasies merely by repetition?’ one asked. Months of discussion and soul-searching followed the tour." 🤣 #GoodEnergi #ringostarr #Workshop
  • GG putting her best paw forward to make sure Indie feels at home 🐾 #GoodEnergi

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Shopper Vol 7 | Energi Advertising